Just take a look to the streets.Note people's walk and now try to remember how many people walk with a lifetime shoes.Already, they will be surprised to verify that less and less.Many less.We obviously attend a change of customs and style.Almost a revolution.Sneakers, and even the most own mountain boots than urban environments, impose their tyranny and invade sidewalks this winter.But it is not a trend subject to weather conditions, because summers have become the preserve of sandals, flip flops, nautical ... no trace of the shoes with which all generations prior to the 'millennial' grew.

No doubt.The traditional shoe goes with the foot changed by the extreme competition of some models that have rejuvenated the step.They have also suffered an Aúpa stumbling through rules, without a doubt, more carefree that prioritize, above all, comfort and relaxation.Among young people there is a word that has fallen practically disused: Moccasin.Among the youngest are about to become a better life.

The 080 Barcelona Fashion, one of the most important fashion competitions in Spain, concluded last Friday and confirmed what is an open secret: new times, new styles.Almost all Catalan designers accompanied their collections, both male and female, of the 'sneakers'.Everything else who dared to get on the catwalks that remembered the 'old' shoes were the 'Naif' Merceditas.

¿Quiere decir esto que tengan los días contados? Por supuesto que no. Pero solo de momento. Es curioso porque el impacto de la moda deportiva coincide con un momento de esplendor para la industria del zapato de lujo. ¿Conclusión? Los consumidores que se lo pueden permitir continúan gastando fortunas en unas buenas hormas. Prefieren pagar más, aunque compren menos pares. Se ha abierto una brecha en la industria propiciada por el distinto comportamiento de los consumidores en función de su poder adquisitivo. Que se lo pregunten a los grandes iconos del calzado masculino vanguardista. Casas como Jimmy Choo, Prada, Christian Louboutin y Ferragamo viven días de gloria. Igual suerte corren firmas imprescindibles como Berluti, Crockett&Jones, Edward Green o John Lobb Bootmaker, que constituyen la quinta esencia de la zapatería a media. Para el estilista y escritor alemán Bernhard Roetzel, autor del best-seller 'Guía del calzado para el hombre' (Ullmann Publishing), los zapatos siguen siendo un gran indicador social y referente de estatus. «Dicen mucho sobre una persona y la sociedad en la que vive», enfatiza.

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But today's society lives up to date and imposes other codes and trends with which the luxury industry is doing August.Head the ranking the bad boy from fashion.At the head of the creative direction of Balenciaga, Demna Gvsalia is sweeping with his "ugly shoes", as the prestigious newspaper 'The Business of Fashion' called them.Does not matter.The 'Triple-S' arrived on the market last September and sold out a few days later, despite their scandalous price: 650 euros.

New versions have happened since its launch date with the same results.The resale in the 'online' trade has duplicate its original price, although the British edition of 'Esquire' despises these models with the worst criticisms that can be made.He compared them to the "sneakers your father would take to go to the mall, but with an extra fashion dose."

Because that is another.The vast majority of models that seduce teenagers, young people and, also, mature back.One would run to forget them.All seem cut by the same pattern: extravagant rubber soles, striking logos (disproportionate those of Gucci), corpulent silhouettes and unusual mixtures of colors.Not to mention the height of the spectacular platforms.However, experts justify their massive success for nostalgia that continues to inspire the urban fashion of the eighties and the nineties.Social networks have helped expand the phenomenon in transforming these sculptural and eccentric shoes in the most 'instagrameable' pieces.There is the paradox that this cult has as main disciples an audience that was a teenager in those years and today presumes what it once.A strange pirouette that turns the extravagant into 'cool'.

The male-style expert José Luis Díez-Garde gives more reasons that help explain why 'Air Jordan 2 Just Don't Beach', for example, valued at just over $ 900, have a price similar to that of a moccasinFerragamo python."We have been lowering the level of label for decades, hence the suits combined with sports shoes are allowed."

In principle destined for tennis, skate or golf practice, the shoes are taken.And not only to go to class or path of the gym.They combine with the most sophisticated 'looks'.With the Converse under his arm, he already warned it years ago the Bilbao foothie Carlos Díez: "The heels are not necessary."

They symbolize an urban and comfortable lifestyle.«Man is suffering a crisis that is clear that he will lead us to new horizons.

The fact that we are facing a more sporty elegance and that the creators speak more and more about the feminization of man tells us that in a few years we will meet a male other than the current one, ”Apostille Díez-Garde.Waiting for the arrival of those years, one thing seems clear: the sport is the new moccasin, the new dancer and even the new heel.Unfortunately from a shoe, which seemed to step at ease.