These are happy days for the Brazilian soccer player Vinicius Junior, who has started the season in good shape with Real Madrid. His five goals and two assists in 10 games place him among the most influential players in Carlo Ancelotti's team. The Italian coach, like President Florentino Pérez, is very confident in the potential of a 21-year-old who already has his own empire.
His talent began to emerge from a very young age at Flamengo and his personal brand has been building since he was 13 years old, which is why he has currently built a team who takes care of the most important aspects of your sporting life, from food to your finances.
According to what Globo Esporte has published, Vinicius has assembled his own structure. It is a work group called “Time VJR” (VJR Team, for the initials of its name) and it is divided into two: there are 12 employees who work only for it, in addition to other 27 people who provide their services but without exclusivity.
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In this entourage there are different types of professionals who support the empire that the Brazilian winger has built over the years, ranging from a French chef who is in charge of his food to his preparer physicist, Thiago Lobo, with whom he trained at home during the first months of the pandemic. The chef delivers balanced dishes, without the player helping themselves as much as they want. For his part, the physiotherapist works hard on post-game rehabilitation and injury prevention in his home gym.
In its structure there is also a family office (to manage family assets) and they have hired a company to manage their career in Europe, with legal and financial assistance. He also has the support of TFM, the representation agency that has accompanied him since he was a child.
Frederico Peña, CEO of TFM, explained in a dialogue with O Globo the operation behind Vinicius: “The idea is to associate with brands whose product actually uses or approve somehow. Because deep down what he (client) wants is this, a kind of seal of approval. It's not easy, it's often tempting to do something just for the money. Since there is now a great team that knows you well, we are able to put all the points on the table into perspective and discuss to make the best decisions”.
Peña also pointed out that Real Madrid is the player's partner in image rights. Instead of the club paying for the right to exploit the player's image, they receive a percentage of all Vinicius' personal contracts. According to the aforementioned Brazilian outlet, in the case of Vini Jr. it is close to 5%.
Currently Vinicius has the main sponsorship of Nike, in addition to contracts with Gaga Milano and Dolce & Gabbana. He has been an ambassador for EA Sports's FIFA 2020 game, currently raking in almost $1 million annually. On the other hand, his salary is one of the most modest on the team, earning about USD 3.5 million net. But he was signed when he was only 16 years old and in the pandemic he had to agree to a 10% salary cut.
In addition to having all this, it also has some facilities in Brazil for the Instituto Vinicius Junior, focused on educating the neediest girls and boys in < b>Rio de Janeiro. Close to 2 million dollars has been spent to put into operation this educational system that he considers very important within his empire.
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