En los últimos años, TikTok se ha convertido en una de las principales redes sociales por excelencia. La pandemia ha favorecido este espectacular 'boom': en el primer cuatrimestre de 2020 se superaron los 300 millones de descargas, según datos de la propia plataforma. Aunque el contenido principal sean vídeos musicales o pequeños bailes, lo cierto es que el contenido es muy diverso y cubre todos los ámbitos, incluido el del derecho. De hecho, cada vez son más los abogados y juristas que se animan a elaborar contenido jurídico. Y, de momento, la acogida está siendo más que positiva.

An example of this is Andrés Millán, a law student who combines his studies from the Master of Access to Advocacy with his Tiktok profile, @lawtips.It currently accumulates more than 500,000 followers, positioning itself as the Spanish most popular legal account.It began to generate content in February last year, shortly before the alarm state was decreed in our country."I have always consumed a lot of content on social networks and I perceived that there was a great void in networks on legal issues."One day, after a class in which the legal framework was discussed, he decided to record the first video to explain this thorny matter.

Why Tiktok?"Because it is a platform with a very large visibility and there is almost no competition," says Millán.The novelty of his profile, together with the legal uncertainty caused by the health crisis, achieved that in a short time he reached a significant number of followers, and since then he has done nothing but grow.

The most successful videos are those that resolve doubts derived from the COVID and mobility restriction measures, "although any content of a topic close to everyone that is well explained like a lot," he confesses.However, the student is not limited to solving legal doubts, but also makes recommendations for professional exits in the field of law, economy and ADE, and gives study tricks.

80% of customers, Tiktok

According to the 'State of Mobile 2021' report, made by APP ANNIE (a mobile 'apps' analytical company), 41% of Tiktok users are between 16 and 24 years old.An audience that, despite numerous, can be unattractive for professionals seeking to attract potential clients.However, Alicia Schiller, a specialist at foreigners and resident in Tenerife, believes that, if you know how to focus, this social network can be more than useful for generating business.

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Its profile, called @Gestoriaschiller, has more than 57,000 followers and generates content entirely aimed at solving issues on foreigners or procedures to obtain Spanish nationality.The majority of his followers are foreigners who "either reside in Spain and want to regularize their situation or have interest in coming," he says.It also has a large number of Spaniards who have links with foreigners (for example, a couple from another country).

Since the account was created, the social network has reported a large business volume."80% of my customers come from Tiktok," he calculates.In addition, Schiller reveals that he has also served to generate synergies with other offices, which have contacted her the success of her profile.

For the lawyer, this platform has especially important added value, and it gives you visibility that you do not have if you exercise from a small town, as is your case."From Tenerife, it was complicated to access a large client portfolio," she celebrates.Before starting with the videos, most of her customers were in the Canary Islands, "but now 90% are of the peninsula," she says.She has also achieved customers from other countries such as Chile, Colombia or Italy who are thinking of coming to Spain.

For its part, Millán also claims to have received messages in which they ask how much a consultation costs or if they can take such a topic."They are not many, but some arrive."However, the young man rejects everything that exceeds a mere consultation, since he is not yet collegiate.

Makeover

For Xavi Abat, (@xabi_abat, 260k followers), one of the reasons that motivate him to generate content for the Chinese platform is to change the image of lawyers, traditionally seen as professionals stretched to those who are hardly seen without the suit andrigor tie."It has generated a client, but it is not the main source of my income," confesses the lawyer, specialized in criminal, civil and commercial law in B2B-Assessors, a firm founded by himself with a partner.

The lawyer says that the account was opened for the insistence of a client, who assured him that he could be very successful."At first I resisted because it was an 'app' that my little daughter used; it didn't seem serious."In the end, he ended up giving in, and in four days he got 10,000 followers thanks to a video in which he briefly explained whether or not it is mandatory to carry the ID on top.

Many of the comments they receive are of users surprised by their proximity and the casual tone of their videos."Once I received a message from a follower who confessed that I didn't know that lawyers dance," she recalls.Although jociento, Abat believes that the comment is a good example of the perception of a large part of the society of these professionals, so they thank someone to address them naturally.

Rejection of the sector

The good reception of users, however, clashes with the perception of the sector, which sees classmates who are in this social network as "little serious" professionals."The lawyers have a very bad perception towards all social networks, but with Tiktok the rejection is greater," says Andrea Mendiola, a member of the young jurists association.An opinion that Schiller shares, which insists that the professionalism in the service offered has nothing to do with uploading videos to a platform.

This rejection is more common among older professionals who, sometimes, continue with the vision that customers are achieved through a plate on the office portal.However, Mendiola believes that little by little there will be greater acceptance."The same happened with Instagram; at first there was a lot of rejection and now there are even schools and other institutional profiles," he emphasizes.After all, law is a very competitive sector "and this is a good tool to be able to stand out."