How to update clothes to make life a little easier? That's the question Dockers has been asking season after season, since its founding in 1986. It wasn't long before they made history, back in 1992, by sending an eight-page guide to business casual clothing to 25,000 resource managers. humans throughout the United States. In this way they created the concept of 'Casual Friday' ('Informal Fridays'), revolutionizing the dress code currently in force.
The innovation for which they initially became known in the textile sector was significantly expanded with the 'Mobile Pant', a garment named by 'Time' magazine as one of the best inventions of 2001 for being one of the first pants Designed with additional zippered pockets along the seams. Practicality and comfort for a piece that, like the rest of the brand's garments, boasts a casual style, a Californian air and conscious tailoring.
They take into account the impact of their work on the environment, committing to innovate and explore our production methods in order to operate more sustainably without compromising on style. Currently, they save more than 20 million liters of water in a single season by using 'water less' techniques in 63% of the assortment, which has helped save more than 3,000 million liters. In addition, last season they added hemp to their fabric menu as it is a durable and totally natural fiber that is manufactured with fewer chemicals and pesticides. They are also investing in organic cotton, which is grown more responsibly, reducing the amount of water and toxic chemicals used in the process, as well as incorporating their own recycled nylon and polyester, finding new ways to add stretch and performance, all with less impact. Added to this are strategic collaborations with ambassadors such as Jon Rose and his 'Waves For Water' foundation or with the Basque surfer, traveler and activist Kepa Acero, with whom they help provide clean drinking water to communities around the world.
Above, surfer and activist Maud Le Car, the face of the women's collection. Below, with her partner, Joan Duru, also a surfer and activist.
This year has also been very significant for the firm for two reasons: the launch of its first women's collection and its first own store in Europe, located in the heart of the Salamanca district of Madrid. At the store there is a wide assortment of pants with premium finishes, new lighter fabrics, patterns and colours, a wide range of shirts, t-shirts and knitwear, the reinterpretation of some of the brand's most iconic garments, and a space exclusively dedicated to women's clothing. More than a store, an innovation laboratory that allows creating new experiences, offering new services, collaborations and much more.
This season is a tribute to the trajectory of the brand, recovering authentic designs in a way that makes sense for today's market. They embrace their heritage and celebrate the khakis that marked the history of Dockers. Pulled from the archives and faithfully recreated stitch-by-stitch, the Original Khakis are an exact reproduction of the khakis they launched in 1986. A true testament to their legacy and proof that certain aesthetics can have versatile and timeless appeal.
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