As an alternative that can generate solutions and benefits to both customers and companies, in this case of the financial item, Bucksapp, a Paraguayan company that sells its services abroad and intends to cover the national and Latin America territory and Latin America.
It is a mobile application, a local development that was carried out and tested in the United States, by the hand of Sebastián Romero, only 26 years old, CEO and founder of the company, who provided an interview with the “Up -point” program of the point of theGen and Universe Channel 970 AM, as well as to this medium.
The idea is to revolutionize banking both locally and in the region, in order to keep financial institutions in constant competition, which are suddenly being left a little behind with the Fintechs (financial technology), for which Bucksapp arrives.
The young man said that everything began with his own university experience and outside the country in 2016, as he studied entrepreneurship and finance in Boston, United States, when he felt the need to manage his expenses versus income and that everything could find him In one single place.
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Thus, when he realized that there was no product or service as such, it was proposed to set up an application once the race was completed, that after working in the multinational financial services visa and acquiring experience, decided to renounce and undertake from scratch with an appof Fintech;which complements technology with financial services, to provide this solution to both end customers and financial entities.
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Bucksapp currently already works in the United States, where the company was established in order to adapt it at the local level, for which they were working for about two years, so that in the coming months, between March or April, it can start operating through an allianceStrategic established with the first financial institution such as Banco Basa, which I already trust and today bets on this national development.
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Regarding how Bucksapp technology works, Romero explained that it focuses on two aspects;On the one hand, the alternative for customers through the existing applications of financial institutions, with new services such as Transaction Organization by category, that is, all the expenses that the client makes in meals and drinks, in transport, as well asthe possibility to receive budget suggestions according to the traffic of recent months.
In this regard, he stressed that the user of the entities that have the app may receive notifications when approaching the chosen budget, either per month or by category, as well as receive promotions of premises or shops where he really frequents and isUtility, as well as the entity saves a generalized and uncovered spam.
The app provides a weekly report of all expenses, to compare with the previous months and make the necessary adjustments, all within the same application of the financial entity with which the final customer or user operates.
On the other hand, the institutions will receive the data from their clients more consumable for the entity, for the taking of actions and decisions such as who are the ones that had a salary bank account and no longer, or who spends more in days andSpecific schedules in certain places and everything that can be generated as useful and functional data, with at least 8 to 10 report pages.
Thus, financial entities ally with BucksApp can access all customer data, so they can make decisions according to reports on which products to offer and that are tailored to user needs.In this way, two solutions are generated at the same time with a single app, both for clients of financial entities and for banking itself.
The entrepreneur remarked that the existing potential is quite wide, since data analysis is not only for people within the application, since at the local level only between 10 and 15% use the apps of financial entities, but BucksappYou can provide information about the total user users or total customers that would be at least 5 million people in the financial system.
Therefore, the idea is to reach both banks, financial and cooperatives from the local market, and then also expand in Latin America, for which they are already mapping nearby countries such as Bolivia, Uruguay, Ecuador and Brazil, so as to landing theNational Development in these destinations that also need this solution.
Finally, Sebastián was consulted about the progress of the Fintechs in Paraguay, who is unfortunately a little backward as he perceived it for the experience in the American market, both in users who, just by giving an example, do not know how they are spending their money.Another aspect that needs to enhance is the financial education in which you want to focus bucksapp, so that the user really not only knows how to use these tools but also what they are for.
In relation to existing data, he could appreciate that it is more advanced, only that many companies do not know what to do with this gold mine that are the data, in order to make them more consumables, which is where the platform wants to add this added valueto reorient.
“Paraguay is moving forward, we see more and more companies to grow, although it is still in diapers with a lot to do, which is what we want, in addition to motivating more entrepreneurs who want to create a company that generates a solution to contact us because we have forcontribute.
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