Knowledge is not fought with social networks, or at least, that has demonstrated TK, the Tiktoker behind history, which recently won the category of "knowledge" in the Tiktok Awards 2022.
Tk, as they call it to protect his identity and remain in the magic of anonymity, told Business Insider Mexico that he never imagined that his life was to explain historical movements or events on social networks.
The first million history for silly was in just one month and the opportunity to learn
History for fools took a long time to download Tiktok, a social network that currently has 2,000 million users in Mexico and in the awards in Latin America received 26 million votes, due to the bias of the network.
“I didn't like Tiktok, I didn't like anything;I was super denied to download it because I knew if I did, I was going to hook me.And at that time I worked in office and felt that I was going to distract me a good time.So when I was unemployed, I downloaded Tiktok, ”he said.
However, the social network has given the chance of this graduate for international relations to learn and teach millions of their followers.
“When I uploaded my first video, a week I already had about 60,000 followers and the first month arrived at my first million (followers).I was very surprised and I thought: ‘Since when do people like the story?’ Because according to me it was the only one he liked ”.
The creative process to entertain 5.9 million followers
Now with 5.9 million followers, TK says that their creative process is to investigate historical moments that are close to commemorating.Also, attend the requests of his fans to address certain themes.
After the investigation, history for fools begins to "make their magic" and tell the events "in an easy to digest".
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In addition, he assures that he does not make scripts, everything comes from the previous research.However, the short video for which he did a script was for the commemoration of March 8, World Women's Day, where he wrote a script and asked for approval of feminist friends.
On the other hand, the young man has also faced the stigma of the Academy, where history must be told seriousness and only by elites, which has resulted in criticism in his way of telling the story.
“The academy tells me that I do not give seriousness to the historical events, but how do you explain to a 14 -year -old boy who has a Tiktok that there was a war where they killed 70% of Paraguayans without depressed?That is my true objective, to give an ironic and cynical tone to the facts, to make it more digestible with colloquial language, ”he explained.
The next step is to reach another sector to continue with education
However, this does not stop it and is considered a child within the social network, which helps you achieve the necessary potential to reach educational TV, a proposal that is willing to accept.
“50% of Mexico does not have access to digital media, so I feel that thanks to this platform I could reach another Mexican sector.Right now the digital sector knows me, but we are talking about a country that the Internet does not reach 60 million people, so if I can provide knowledge to them that their communication method is television, I would be happy to put a grain of sand ”, said.
TK says that many times users no longer see creators as people, so he has emphasized that issue, "we have a little higher social pressure because we must respond to all followers and entertain them, but it is very funny".
“I have learned a lot to investigate, from the behavior of the media, business, public relations and in this social network there are all kinds of incredible people, educators and the Tiktok community are not toxic.I am very happy, ”he added.
Short videos, a way we perceive the world
For its part, Cynthia Cervantes, Marketing Manager for Latin America of Tiktok, ensures that the social network is a space for both fun and to create knowledge and added that the Latin American market is one of the communities that has grown most at the level world.
“Short videos are a way to consume content in a more friendly way for the final consumer.Before you threw a 3 -minute tutorial or learn something you saw a long content.Now the short video responds to the need for immediacy we need now in a more digestible way ”.
Although the opposite is thought, according to the executive of Tiktok, Mexico and Latin America stand out in the verticals of science, food, sports and comedy.
"It is the new way in which we perceive the world," he concluded.
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