Panduit made a new session on intelligent trade technology.A space in which it was analyzed how the pandemia for transformed the way people carry out daily activities, such as food, clothing and all kinds of articles and how organizations can give continuity to their businesses.

In this virtual conference different experts talked about the role of data centers and connectivity infrastructure, to support electronic commerce in addition to the intelligent retail services that complement it, they reflected on what is the impact on losses per minute thatIt could cause a fault in the data center or business connectivity.

The session was driven by Heidy Silva, Marketing Operation, by Panduit and was attended by Erick Carmona, Technical Systems Engineer, from Panduit, who spoke about retail and smart warehouses;Dan Vogl, Bussines Development Manager for Latin America, of Axis Communications, with its presentation solutions from beginning to end for a safer and profitable trade and Manuel Pineda, sales engineer, from Atlona who made his audio and video conference for the future of the future of the future of theretail.

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Erick Carmona stressed: ‘We have a very interesting topic that has changed a lot since the pandemic began in everything related to trade, retail and digital warehouses.It is time to adopt new technologies, what we are seeing in the market as Panduit is that we have to take into account what the numbers and also people tell us.53% of the people who are going to buy say that the first thing that catches their attention is the image of the store, how it looks, their theme, 57% of people would like information about what it isNew that they have through the devices and 66% of the people who are buying say that in the information they find in the store, sometimes it was complicated a little because it was not what they were looking for ''.

For his part, Manuel Pineda explained: 'The important thing here is the experience, and what we must improve more and more is the experience, that there is a pleasant atmosphere, there are studies that detail it because this will allow us to differentiate ourselves from other stores, obtaining theAttention of our end user, from our target audience to prefer to buy in our stores.Technological advances allow large chains and marketing companies of all kinds to have more elements to measure consumer behavior, to create a better experience and provide more information that encourages purchase ’.

The space ended with a question and answers session.