We like it or not, the clothes that policies wear usually run rivers of ink.That Hillary Clinton tells him who, during the 2016 presidential race, made the suit pants a reason for debate (and a hashtag, #pantsuitsnation).Today the conversation in the United States directs it, among others, the red coat ofMaxMara de Nancy Pelosi, the Cortez Ocasio Haircut (which even deserved a column in The New York Times last October) or Elizabeth Warren's jackets.

It is precisely the latter who have made their designer jump to the designer, NinaMclemore, a woman based in New York who does not usually appear in the media next to celebrities but who, however, has been wearing both warren andTo Hillary Clinton, Janet Yellen (former president of the Federal Reserve) or Elena Kagan (head of the Supreme Court).

Elizabeth Warren with aMcLore Nina Jacket at an event in Las Vegas last week.Photo: Gettyimages

Nina did not study fashion design, but business management.It was CEO for years of the Liz Claiborne brand, and when he established his homonymous brand, in 2003, he did not think in terms of creativity, but of the market niche."Our brains make unconscious statements about people who are decisive to achieve objectives such as being hired or choosing who you talk to at a party," he said in an interview at The Washington Post in 2016.And he added: "We usually remember more of the clothes that someone has worn than what has said".That is why she decided to fill the hole of those women who, like her in her previous life, occupy positions of power in politics and business and, therefore, know that her style will talk.

AsMcLore explains on his website: "My designs are designed to cover all aspects of a professional woman: day, night, leisure and, of course, trips".His already famous jackets do not wrinkle, they are made following patterns that adapt to the body without sticking, they emphasize their shoulders (symbol of power and safety for the observer) and have pockets, many pockets.Unlike most designers, they do not find inspiration in art, culture or other visual references, but in academic studies on human behavior, and although their 'muses' could afford it, their garments do not exceed five hundred dollars In most cases.

Something similar occurs with other brands unknown to the general public but common for powerful ladies: all are created by women who know what they are talking about, because before founding textile companies they were occupying important positions.M.M.Lafleur is one of them.Created in 2013 by a former financial executive, Sarah Lafleur, they have waiting list for some of their basic garments, a team formed by people that comes from Google or Quidsi (Amazon subsidiary) and a clear political positioning: according to Fast Company,After Trump's choice, the brand sent an email to its clients to share opinions and comments.

Hillary Clinton with a Argentine printed suit.

Argent is another of those fashion firms created by and to reflect security and power.It was founded by a former technological executive of Silicon Valley, Sali Christenson, in 2016 and today counts among its usual clients Kamala Harris, Arianna Huffington or Hillary Clinton.A year ago, the brand received an investment of 4 million dollars from Founder Fund, a risk capital company that has also invested in Airbnb, Spotify or Lyft."I created the brand after reading a study that stated that many women feel judged for their appearance at work," Christenson said in fashionista last summer on the occasion of the opening of their first store in New York (which, by supeust,houses a coworking space). Como NancyMclemore, ella también cree que la apariencia, por suerte o por desgracia, da pie a damasiados prejuicios “Tu ropa influencia la percepción que tiene de ti la gente, y eso puede influir en tu trayectoria profesional”, afirma en Fashionista.

As Armani did in the eighties or Donna Karan in the first ninety (both crucial moments for women in the work field) these firms prioritize the function over the form, and use color psychology and silhouette to send unconscious messages about security, attitude or power.But, unlike the former, the new brands that dress American politics do not think in terms of glamor or trends, do not seek to leave international magazines or, of course, make parades: their creators are not designers, they are women who have sufferedThe prejudices associated with having a professional position and want the women of the future not to suffer them.At least, as far as style is concerned.