The Tax Administration Service reaches social networks, where an informal market for buying and selling products has grown in recent years. At the center of this new business ecosystem is the face of entrepreneurship on Facebook, the “nenis”.

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Although initially the term “neni” arose in a pejorative way to refer to women who, taking advantage of the facilities provided by the networks, sell and deliver products to bring income to their homes, today it is also used as a form of empowerment among these same groups, which with the pandemic have become important sources of livelihood for many families.

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