Deadline, a website dedicated to reporting the world of Hollywood, recently announced that Apple TV+ is working on a television version of Wecrashed: The Rise and Fall of Wework, the ten -chapters podcast led by David Brown that narrates the promotion and fall ofWework and the Wee.The information, which was reproduced by, among other IMDB media and the Daily Mail pointed out that, although the cast is not yet closed, Apple TV+ is negotiating with Jared Leto so that the Oscar winner for Dallas Buyers Club interprets Adam Neumannand his random life like Entrepreneur.

After taking the company to the top, the CEO and founder of Wework was forced to leave its position in 2019, a few days before the company went over.The reason for this undercover cessation was that the real value of the company was well below the estimated value.This unexpected situation caused thousands of layoffs, but did not prevent, in spite(about 150 million euros) for continuing as an advisor to the company.Things of the New Economy.

Adam Neumann's story is not new.Before him, the financial sector already surprised the world with catastrophes such as the bubble of the Puntocom, the feats of the Wall Street Jordan Belfort, John McAfee's follies or the subprime mortgages.All these business bufs were built with the same materials that Neumann used to lift weWork: the charlatanería, an overwhelming personality, overflowing narcissism, little business ethical and, everything is said, some victims with predisposition to be embodied.

This happened with Masayoshi Son, owner of SoftBank, which was enough for a guided tour with Neumann for the Wework offices to invest in the company no less than four billion dollars.This impulsive behavior was not uncommon in Masayoshi, who had already disbursed twenty million dollars in an incipient Alibaba just because he had perceived a special brightness in Jack Ma's eyes, founder of the Chinese giant of sales by mail by mail.

If Masayoshi saw a similar brightness in the Neumann case, the truth is that it should be difficultYour Wework Office.In any case, Masayoshi did not give importance to the matter and, far from advising caution when managing the four million dollars of SoftBank, asked the opposite: to dream and give free rein to her imagination.You didn't have to tell you twice.

Soñar despierto

Neumann, who spent his childhood between the United States and an Israeli Kibutz, always wanted to launch what he defined as a capitalist Kibutz.In other words, a productive structure where the community worked together, but not for a shared good but for its own individual benefit.With that idea in mind, Neumann took his first steps in the world of the company with projects as peculiar as heel shoes with the folding heel, which allowed them to turn them into flat shoes, or the krawlers, pants with knee pads for babies of ageof crawling, which were announced with the motto: "The fact that they do not tell you does not mean that it does not hurt".

While both ventures were a failure, Neumann did not faint and, taking advantage of the fall in real estate prices because of the 2008 crisis, we founded Wework, a company that rented long -term properties and reressed them to self -employed professionals with contracts to contracts short term.One like any other to capitalize on labor precariousness after the economic crisis, which Neumann presented as a unique opportunity to create synergies, to meet interesting people, launch joint projects, share experiences and, why not, establish sentimental relationships between theOther WeWork members.As Neumann himself said of himself, he was not a mere homemade but the creator of the first 'physical social network' in which, to grease relationships, parties and alcohol consumption were common on working days and hours of hours of worked.

Despite the little original of the proposal, Masayoshi's investment are and the Softbank allowed the businessman to start an international expansion plan to open Wework offices in other cities in the United States and, later, in more countries.A strategy that would follow to instill the philosophy we to other sectors of life such as housing, for what Welive created, residential buildings with large common areas to make parties, interact, eat or cook and with small bedrooms to sleep.Basically, what has been a major school.

Although it was increasing.For example, the Webank Banking Entity, the Wesail Naval Company, the Wesleep Hotel Chain, Wefly and even Wemars airlines, to install shared offices shared on the red planet Red.As Masayoshi had asked, Neumann dreamed and released his eccentricities, among which were walking barefoot through the offices, installing an immersion pool and an infrared sauna in his office, acquiring a Maybach car with hiscorresponding driver, dress cotton t -shirts of more than two hundred dollars (about 170 euros) and buy for sixty million dollars (49 million euros) a private jet in which he was traveling with his friends and made hotbox, a term that refers to smokingmarijuana in a closed space to increase the effects of drugs due to smoke accumulation.

Una serie y algún ‘spin off’

Speaking of smoke, the excessive and capricious behavior of Neumann, added to certain operations that could be considered unfair to the company - like the acquisition of real estate that he later rented to Wework to establish in them the network of shared offices -, made some think of someinvestors that the young businessman did nothing but sell smoke.So much so, a few days before the company went over, experts began to question that Wework, whose estimated value was almost fifty billion dollars (about forty one billion euros), that really was worth that amount.Given the distrust of the markets and before risking that the operation was a failure, the company decided to postpone the IP and find out what its real situation was.

One of the first consequences of that decision was the resignation as CEO of Neumann, which some investors came to denounce in court.The demand did not prosper and the businessman continues to enjoy the money obtained today for the sale of his participations.While he has already lost his Bimillardario status continues to invest in startups such as the Israeli company of shared mobility Goto Mobility, and nothing prevents, in the future, he can realize those dreams that he could not fulfill for having been dedicated to Wework.For example, be the first trimillardario in the world, become a prime minister of Israel, be elected "President of the World" or live forever.With aspirations like these, Appletv+ has guaranteed an exciting first season, several follow -up and the occasional spin off, because we must not forget that Rebekah, Neumann's wife, in addition to being a cabal student, is a cousin of Gwyneth Paltrow,Actress and businesswoman who, at the beginning of 2020, swept her candles with vagina aroma.To yours, specifically.

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