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Can you imagine attending a match of the Basketball F4, the Open of Tennis Australia or the X Games of Aspe from the comfort of your hall?They did not fantasize too much, technology had already been making it possible through the immersive broadcasts that allow you to enjoy these sporting events as if they were on their track.

However, the Spanish startup Yerba Buena VR (YBVR) takes a twist to these Live Streaming proposals and is positioned at the forefront of the sector with the challenge it faces in this newly released 2022 and that will mean a qualitative leap with respect to thetechnology that had been developing to date.

The company that was born there in 2016 in a garage of Silicon Valley - concluded, on Yerba Buena street, hence its name - aspires to put the pillars what will be the metach of experiences in live sporting events in the US.

Héctor Prieto is co -founder and CEO of the Spanish startup Yerba Buena VR.

The challenge is capital but the company founded by Sebastián Amengual (CTO), Constantino Villar (CCO), Víctor García (CPO) and Héctor Prieto (CEO) assumes the challenge with a backpack full of experience and great achievements in the immersive broadcasts of events of eventsFirst level sportsmen around the world.

You just have to take a look at their latest events, the most recent of them, the X Games of Aspen that concluded on January 23."Fans in the USA have been able to see ski pirouettes as if they were there, as they had not seen so far thanks to the impressive the deployment of immersive cameras (360/180) to which users will have access," he saysA D+I Héctor Prieto.

Other success cases have been the Australian Open of Tennis and the Virtual Tickets of the Euroleague F4, "where the average time that the Oculus VR glasses had the users was 65 minutes in the final match; times had never been reportedSo long permanence with the VR Headsets enjoying the same event. "

They have also developed an impact work with the American Football League (Fan Controlled Football), "where users vote the best position of quarterback and, therefore, low latency is a crucial factor for live streaming of the event of the event", says Prieto.

Its technology: the key to success

But what is your success?The key must be searched in its technology that allows a resolution quality for live events as it had not been seen so far.At the moment, it operates at 8k at 60 frames per second but is already working on the development of 12K solutions.

The user only needs virtual reality glasses or any other device (iPad, computer ...) to enjoy the sporting event as if it were right there and, in addition, you can choose the point of view that you prefer;In the stands at the foot of the track, next to a player or in the box of authorities.All without leaving home.

"Our patented technology is based on Field of View optimization techniques that we apply in a multidispositive environment, so that our customers have a variety of solutions from the most immersive (VR) to the most widespread in Mobile and PC," he says the CEO.

In addition, YBVR goes one step further when solving immersive streaming with a single partnertechnology in a simple and efficient way."From the cameras to apps on user devices everything is presented in a single partner, without the need to have to go to technological puzzle."

The retransmission of the X Games of Aspes that concluded on January 23 has allowed customers to enjoy the pirouettes of athletes as if they were 'flying' next to them.

The other aspect in which the startup has specialized and that constitutes a sign of identity of its project refers to the latency of its product.We have called it to you and allows lower than a second latencies and, therefore, provides immersive services in the stadium itself as if the infrastructure is flattened.

"The improvement with respect to the existing is brutal. OTT streaming technologies have latencies of dozens of seconds, which is something impossible to implement in a stadium due to the delay that constitutes with respect to the action you are seeing/hearing live," he clarifiesThe YBVR co -founder.

At this point on the project, the startup addresses a different 2022 in which it is proposed to take a leap to the B2C - director to the consumer - in the United States."We are riding the first steps of the metaverso of the experiences of live sporting events in the US."

The YBVR strategy is to launch a series of series A investment in mid -year that allows them to accelerate product development and capture the necessary funds for their B2C marketing bell in this market.

Interoperability between metaversos: the challenge

To achieve its objective, the company has a human team of more than 30 people;two in Asia, in Japan and Singapore;8 in the US and the rest in Spain, almost all in Madrid, although they also have personnel in Barcelona, Valencia and Valladolid.

The challenge is assumed with great enthusiasm by the founding team and with confidence by the technological and knowledge baggage generated in these years."It is very impressive to see how ideas and solutions in which they have been working for a long time emerge."

The interoperability between the different metavers is for YBVR one of the great challenges of technology and today's society and there are willing to play a determining role.

"We think that metavers will develop and evolve rapidly, in such a changing environment that it will be essential to build and have ASSETS that are interchangeable," Prieto stress.

Accelerated by shuttle

As the CEO points out: "The trip to sports metaverso is being exciting. We have been calling it several ways according to fashions in these last five years, it seems that it is now already on everyone's lips and our technology has gone from beingA technological curiosity to a market need. "

In its last stage, YBVR also has the saunter support, the accelerator of businessman Juan Roig.

Metaperso is one of the areas of greatest impact among companies that have attended this accelerator and where there are also other prominent projects such as Uttopion and their virtual communities for music and sports.The metaverso - with its multiple meanings, some more tight than others - has come to stay.

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