The brand image is a fundamental pillar of the communication of a company.And within it, corporate photography is a key tool, since it can serve, for example, to present a product or service, the company's facilities or the staff working on it.It is also essential to convey the message, style or business values, especially when you have to stand out from the competition.

Corporate photography prices may vary depending on several aspects, such as the amount of photographs that are required, the time that the session lasts, the complexity of the same, the personnel necessary for the work, the number of people to photograph, etc..Therefore, before hiring the service, it must be clear for what the photographs are needed and what will be the possible uses that may be given to them.That is, you will have to prepare a briefing that serves as a guide for the professional photographer or photographer.

It seems obvious that using poor quality photographs, pixelated and that they do not have coherence with the company's values, will damage the identity of the brand.But if you ask yourself why these images are essential in a company and which are the most indicated in your case, here we reveal some keys for you to know how to get the most out of them.

Broadly speaking, there are 3 types of corporate photography that are normally demanded by companies:

1.Who works here?Corporate Team Photography

Corporate portraits serve to show people who work in the company, whether employees, employees, managers or directives.Normally, these photographs are placed on the website or on social networks to give personality and bring the company closer to customers and clients.It can also be very useful to visually support Press Release and other journalistic content, or to help workers show a uniformized image in social networks of a professional nature.In addition, this type of corporate portrait can be used to communicate the incorporation of a new person into the work team through the company's internal channels.

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These corporate portraits can be group, by teams or individuals, as well as having different approaches depending on what you want to show or transmit.For example, a photo in a together will pass a more serious idea;If you show the team working on a project, you can transmit values such as collaboration or synergy, while individual photos in the respective offices will be useful to strengthen certain key functionalities of the corporation.

The photography professionals will advise you about the right wardrobe, if the photographs will be better in a study or in some space in your company.All this will depend on the message you want to transmit.

two.How is the company?Interior, architectural or documentary photography

The photographic reports of the offices or the company's facilities are used to teach the work spaces.They can be used to communicate an extension of the building, offend of offices or the machinery with which a service is performed.They also usually have a documentary purpose, especially for companies with greater tour, and even decorative.

The results and uses will depend on the needs of each company.For example, corporate photographs of facilities can be sent to a newspaper to report the opening of a new company branch in another city.But they can also be used to decorate facilities with large vinyl murals or smaller pictures.

3.What service does it offer?Product and services photography

Another type of corporate photography is what shows the service or product offered by the company.Product photographs are used for online marketing campaigns on social networks, catalogs, on online stores or to design the company's website.

Depending on the type of product or service, more general photographs or images that show the details of the product or service may be taken.In our article about how the photographs of the products to sell on Amazon should be, we give you some tips in this regard.

For your corporate photographs to be creative, quality and transmit the essence of your company, keep the following tips:

Having good lighting, that the colors are consistent with the brand, that the image highlights the characteristics of the product or service you want to sell, are essential aspects for a good result.The brand image of your company will be reinforced.It will attract customers, contribute notoriety to the brand and this will enhance the purchase.To do this, you can find photographers in Barcelona, Madrid or in any city, specialized in the corporate area, which will allow you to lower costs and avoid extra costs due to displacement.