It's hard to imagine Steve jobs without his typical black shirt, his black jeans. Simple. No pretense to appear wealth. The same one who created an empire and thought eating fruit was a good substitute for the rest of the meals. The same one who was able not to go through a shower in a week, as his biographer Walter Isaacson tells in his biography of the same name.

Jobs always wore the same dress in his company's product presentations: glasses, a black high-collar sweater, jeans and slippers. And it was this same dress that he replicated in his daily life.

In his official biography published in 2011, Steve jobs reports that he visited Sony's facilities in Japan and that all employees were wearing the same clothes there. He liked this idea so much that he contacted the designer of Sony's uniforms to design a jacket that would become a vest. However, Apple's employees didn't like it at all.

On the trip, jobs asked Akio Morita, Sony's President, why all the workers in his company were wearing uniforms. "he seemed very embarrassed and told me that, after the war, nobody had clothes, so companies like Sony had to give their workers something to wear every day," jobs remembered. Over the years, uniforms became their own style, especially in companies like Sony, and that became a way of creating a link between workers and the company. "I decided I wanted to create that kind of bond for Apple," jobs remembered.

Sony, with his concern for style, had hired the famous fashion designer Issey Miyake to create his uniform. It was a nylon anti-scratch jacket, with sleeves tied by a zipper that could be removed to create a vest. "so I called Issey Miyake and asked him to design a vest for Apple," said jobs. "I came in with some samples and told everyone how great it would be to wear all those vests. Oh, my God, how many boozies I got! everyone hated that idea."

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In the process, however, he became friends with Miyake, whom he visited regularly. He also liked the idea of having his own uniform, both for his daily comfort (the argument he defended) and for his ability to create a personal style. "I asked Issey to prepare some of the turned neck-shirts that I liked, and he made me like a hundred of them."

His biographer remembered: "Jobs warned me of my surprise when he told me this story, so he showed it to me, all stacked in the closet." this is what I carry, "he said." I have enough to last for the rest of my life. "

Despite his workers' refusal, jobs continued to like the idea of wearing a uniform, and since he had already made friends with the designer, he asked him to make a large number of black turtleneck shirts for him. He believed that they were comfortable for any kind of situation and, moreover, sober enough to eat with the President of the United States if the occasion was given.

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Also, I add Levi's 501 jeans and a New balance 992 slippers, preferably gray. These three simple pieces became jobs's identity and a reflection of his way of doing at Apple: in simplicity is success.