The first day of Colombiatex de las Américas 2022 began with the visit of 10,000 people who attended the event. During the day, national and international attendees met in different areas of the fair to do business and learn about trends and innovations in the fashion industry.
Nearly 5,000 national buyers, where the participation of regions such as Antioquia, Cundinamarca, Valle del Cauca and Santander stands out. Regarding the international public, around 800 buyers entered the event, exceeding Inexmoda's expectations. Ecuador led the number of international visitors, followed by Peru and the United States.
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Visitors enjoyed knowledge spaces where experts from the fashion business gave lectures on fashion, innovation, technology and business models. On the first day of the Knowledge Pavilion, Inexmoda - Wisdom presented eight conferences open to the public, where conferences such as Camilo Herrera, Founder of Raddar, stood out, who in his conference "The Emperor's New Suit: the new reality of the fashion industry in Colombia”, pointed out that the consumer seeks a change and became an activist.
For its part, the conference on "Macrotrends Autumn Winter 22-23" by Maite Cantero and Juan Fernando Loaiza, presented the changes in consumer behavior for the season and the challenges it entails for brands, which they must be increasingly humane and transparent in addressing them.
The Trends Forum also kicked off the event's agenda by presenting the Spring-Summer 22 season through samples of textiles and supplies. There, five conferences were held where the attending buyers learned about the trends for the female, male, children's and home universes.
The second day of the fair will begin with Denim Day, a tribute to this product category where Inexmoda invites all attendees to wear a denim garment to pay tribute to this product.
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