Bogotá, September 2021.With 1 expectations.000 million pesos in commercial, financing and strengthening agreements, the business wheel, alliances and bike trade fair promises to be a platform that will enhance this sector that, according to estimates by the Ministry of Economic Development, reaches annual sales of theminus $ 100.000 million pesos.

The event, which will have workshops and talks focused on access to new technologies, market trends, products and services, communication and financing for entrepreneurship related to the bicycle industry, will have two central scenarios: a business wheelin which it is expected to specify more than 600 citations;and an open trade fair for cyclists and citizens with 60 commercial stands.

In the last decade, the number of bicycles in Bogotá grew by 94%, from 792.174 to 1.535.640, this increase has begun to revolutionize both productive and marketing fabric, and economic activities related to cycling and bike, which goes from specialized clothing to carry out the activity to related services such as Bici-Tours.

The District Secretariat of Economic Development (SDDE) surveyed 792 bicycle establishments dedicated to commerce and services that generate about 2.300 jobs.The survey allowed to determine the needs, opportunities and challenges of this economic sector as a relevant data, it was found that 99% of respondents are MSMEs;Of these 65% do not have a registration in the Chamber of Commerce and 84% are natural persons.

Also, it is highlighted that only 23% of respondents use some digital payment medium, so - mostly - transactions are made mainly in cash.The survey results show the need to strengthen digital marketing channels, communication and access to new technologies for visibility and sale of cycling and bicycle products and services, as well as having greater access to financing, which could increase the productivity.

In the same way, he found that there are great opportunities for innovation in products and services such as Apps development, which facilitate the formation of commercial networks, fashion, food for cyclists, tourism and logistics.In addition, the city - region has a high potential in the use of bicycle in the company supply chain.

With this context, the business wheel, alliances and bike trade fair was designed, a space to strengthen the productive fabric related to the bike in Bogotá, connect needs, wills and resources of different actors around the offer of the bike sector, andallow medium and small ventures to specify value alliances for their businesses.In space, successful experiences for the strengthening of the bike cluster that have led cities from countries such as England, Belgium and Uruguay will be shared..

Look at the event agenda, here: http: // www.economic development.GOV.CO/SITES/DEFAULT/FILES/Congress-Bici/...

Mayor información: ruedanegocios@economic development.GOV.co