Existe una máxima comercial que apunta que el cliente siempre tiene la razón. Tal vez no sea tan drástico, aunque hay personas muy exigentes con aquello en lo que deciden gastar su dinero. Conscientes de ello, las empresas se esfuerzan en satisfacer sus deseos y la sostenibilidad ha pasado de este modo a ser un atributo más de los productos, junto a otros como la calidad y el precio, valorados por los consumidores en sus decisiones de compra.

Sustainability has become a fashion business director, as can be seen in the growing offer of brands positioned around the environment, which also dedicate efforts to reducing their ecological footprint.It may associate a mark on certain values is easier than taking the work of informing each other as consumers.In any case, the one that follows is a selection of new and old brands and products that sail on the market strategically aligned with sustainability.

The North Face was created in 1966, in San Francisco by Douglas Tompkins and Dick Klopp, which they took for their equipment for outdoor activities the name of North Face, which is the coldest side of a mountain, solike the one that presents the hardest weather conditions for its climbing, especially in winter.

The North Face logo is a quarter of a circle with two curved lines inside and inverted capital jota shape.This is an interpretation of the famous Half Dome rock formation, located in Yosemite National Park.

The North Face was not the only business that Douglas Tompkins set.At the end of the 80s of the last century Tompkins became.Then he went to live southern Chile to focus on the conservation of the Patagonian region.

Tompkins died in the Andean country in two015 at 7two years of age, after suffering a kayak accident.By then the tycoon had been acquiring large extensions of land to turn them into protected parks.Finally, her widow was able to materialize her husband's great dream in two019: formally deliver to Chile the tens of thousands of hectares that the founder of North Face was bought since the beginning of the 1990s to fight the ecological disaster.

The North Face catalog, a firm that suffers intensity with its brand through falsifications from Asian countries, is currently composed of clothing, footwear, backpacks, tents and sleeping bags.This model is The North Face Evolve II, a waterproof, breathable and sealed seams.Their side pockets have a safe zip closure, the hood is adjustable and provided with a visor, which is stored inside the neck.It is made with light tissues, which help regulate body temperature and also has a removable polar lining, which offers warmth

Buy it here for 160.99 euros.

This cotton sweatshirt of the San Francisco brand belongs to The North Face Drew Peak J Jersey model.It is an informal and comfortable garment with a clearly visible logo as a fundamental ornament.It was true that it could take the brand in a more discreet place, but for many the products of the American firm play a role that moves between the sentimental and the symbolic, leaving many times to glimpse that the outdoor activities are valued and that, of someway, actions in favor of environmental sustainability are appreciated.

Buy it here for 4two.99 euros.

Patagonia is an American outdoor clothing company, founded by Yvon Chouinard in 1973, based in the Californian town of Ventura.Its logo is the profile of Cerro Fitz Roy, located in the southern region of Patagonia, on the border of Argentina and Chile.

Some compare this textile brand with the Apple technology because it seems that it has more and more fans than customers, although nothing have to do, after all, both teaches.Patagonia invites its consumers to buy little, including their own products, with an objective, in principle, beyond marketing, which points to the conviction that excessive and uncontrolled consumption does not feel good about the planet.

Patagonia declares to put into practice in its business culture principles of the circular economy, becoming an innovative management and certain political and social activism not frequent in the traditional world of business.Patagonia is not only the firm that began to make strong colored clothes when its competitors offered pastel ranges.In the mid -90s of the last century, he opted for organic cotton, triple expensive, because he believed that the use of pesticides in plantations polluted rivers and could cause diseases to workers in the production lines.Then a new technology would arrive that allowed the manufacture of the covering of the jackets from disposable bottles.The annual contribution with environmental groups and numerous actions in favor of sustainability are the saint and sign of this brand.

Perhaps the initiative known as Worn Wear is one of the most striking of the brand.With this name, the firm's initiative is known so that its customers carry their useful garments, which are reused internally and redeem to the customer with a loan that can be used in that same place to acquire another product.Keeping clothes in use only nine months can help reduce carbon, water and waste between two0% and 30%.

This cotton sweatshirt of the American firm has good valuations among customers who have acquired it through Amazon.The most surprising thing, perhaps, is that the comments are written in more than four languages, English, German, through Italian, which realizes that he has consumers around the world and that, in general, they arepeople worried about sustainability and environmental issues.

Buy it here for 71.99 euros.

Although in the beginning the history of Patagonia was related to the manufacture of mountain technical clothing, decades ago that the firm turned and specialized in informal comfortable outfits, suitable for athletes and for those who value the application of sustainability criteria in the different stagesof the production processes and in the final positioning.This jacket, M? S Better Sweater, is well valued on Amazon and presents simple lines, as practically the entire firm.

Buy it here for 106.two1 euros.

The Napapijri brand was founded in 1987 in the Valle d'Aosta region, located in northern Italy and cradle of Mont Blanc, the most imposing mountain of the Alps.One of its first products was a backpack for mountaineers.The brand is Italian, but the name comes from the Finnish term that refers to the Arctic Polar Circle.

Also, a Norway flag appears in its logo, probably because the Scandinavian touch reinforces its identity linked to cold and spectacular landscapes.In addition to the curious name and the aforementioned flag, after Napapijri's visual identity there are more meanings.If your logo is observed, it will be verified that the rectangle with the name is horizontally divided, with the idea of creating a positive and negative colors contrast, which symbolizes the north and south poles, in addition to hiding there also a wink of the flag of Greenland.

Napapijri's accessories, clothing and footwear are inspired by outdoor sports such as climbing, hiking and skiing and, ultimately, in nature, adventure and travel to remote places in extreme weather conditions.

Some of the best known jackets of the Napapijri brand are the Skidoo and Rainforest models.Both constitute an icon of the teaching and are a classic in winter.If they are easily sold, it is because they are comfortable garments and that they warm well, thanks to their padded and chosen materials.They have adjustable elastic, hood and central pocket with a flap.

Buy it here for 189.3two euros.

Beyond visual acuity, if the two chosen models of Napapijri jackets seem equal to know that the most prominent difference between both Anoraks is that the Rainforest model has a small zipper to the chest, while the so -called Skidoo hasa much warmer interior and a wider neck.

Buy it here for 118.79 euros.

La marca Ecoalf surgió en two009 de la mano del empresario Javier Goyeneche, que anteriormente había lanzado fun&basics, firma de moda y complementos que llegó a tener 68 tiendas por toda España.After experiencing financial problems and selling the brand, Goyeneche used one of the last ideas he had developed in his previous project, consisting of a clothing line made with recycled material.Thus, Ecoalf arose, to manufacture fashion products made with recycled materials of the same quality, design and technical properties that the best non -recycled.The Ecoalf Foundation works with more than 3000 fishermen in 40 ports, involving 550 sea drags and managing to collect 500 tons of plastic garbage from the Spanish seabed, which recycles and reuses for its creations for its creations.

The Yale model is only one of the options presented by the Ecoalf catalog, which is articulated around collections for men, women and children, with a wide variety of clothing, footwear and accessories, which include garments to make yoga, backpacks, backpacks,Caps and jackets, vests and coats that have an outstanding legion of followers.

Buy them here for 80 euros.

These white sneakers and with blue night details carry an apartment of the maxi sole land type.This is a proposal among the multiple of the Ecoalf catalog, a brand that strives to underline its message of care of the environment and the environment.The sneakers of this firm are made of plastic bottles and have soles made of seaweed in a large assortment of models.

Buy them here for 80 euros.

The Muroexe firm was founded in two013 with the aim of creating and marketing half -way footwear between the dress shoe and the sports shoe.It is a type of product aimed at a very segmented audience: thirtyñeros of urban environments, predominantly male, looking for comfortable footwear to work, less informal than the shoes and not as serious as a moccasin.

As the project took body in the company, it was decided to gather a multidisciplinary team with engineers, biomechanics, materials and industrial designers to design a shoe from scratch.In two017, the company entered its shareholders to a risk capital fund with a minority participation.The company has already sold tens of thousands of shoes, has a presence in 51 countries and reaches more than 3two0 stores worldwide, being strongly overturned on the online channel.

Not only the design, comfort and low weight are some of the attributes that most value who have tried the footwear of the Muroexe firm.The brand's proposals, which also include other products such as backpacks, are made with a polyurethane sole, carry a 3D template inside, plastic eyelets, elastic knitting lining and various exterior materials, such as lycra or pvc rubber, depending on the model.This type of material is not of animal origin, which means that it is an especially interesting option for those who try to avoid this type of products in their consumption options.

Buy them here for 6two.13 euros.

The ATOM model is one of the best known and most excellent of the Muroexe firm.This new shoe concept was born with the idea of being able to be used both to work and for free time, with the idea that they were easy to maintain and that they resist the passage of time and use well.Those responsible for the company have explained on more than one occasion that they do not want to use materials and resources indiscriminately to avoid the generation of a high production surplus.That is, they wanted to achieve a product sustainably to make the life easier to those who use it.

Buy them here for 68.99 euros.