This feeling about the contradiction in the wardrobe in Shiv was also shared by other Twitter users, who do not understand how the ambitious woman looked so subdued.

While fashion isn't my forte (I'm just a humble culture writer), I had the opportunity to speak with Sarah Spelling, Fashion News Editor at Vogue, to help me interpret what this change in Shiv's style could represent.

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“Sucession usually does a great job of dressing the richest people. Just look at Caroline [Collingwood, the Roy brothers' haughty English mother] who wore textured coats over pants to a wedding, or that amazing Loro Piana hat Kendall wore. We hardly see logos, there are no very striking elements (we only see that in the Gucci jacket on Kendall's birthday)”, Spellings tells me.

“In previous seasons, Shiv wore baggy pants and turtlenecks, which made her look powerful, coherent, and super millionaire, but in a casual way. This season, she looks like she's struggling to seize power and she's seen to be taking awkward positions. In most of the scenes we see that the comfort and coolness are gone, and now she looks a lot less comfortable when dressing.”