Things paint very well for Pinterest this year, since the social network of ideas in images has far exceeded the growth projections that analysts had contemplated for the this 2020 platform.According to its quarterly report, Pinterest has strongly increased its income, monthly active users and earnings per share in recent months.

Pinterest increases its global active users

In his report Pinterest said that he has reached 442 million monthly users at the end of the third quarter of this year, which represents 37% more compared to the previous year.

The Executive Director of Pinterest, Ben Silbermann, attributed part of this growth of Pinterest users to change people's habits during this year, who carry out more activities via online “more than ever, people come to Pinterest in search of inspiration for inspiration fortheir lives, ”said the manager in a statement.

Your income is fired 58%

But that is not all, since Pinterest has also increased its income by 58% year -on -year, which has achieved the 443 million dollars this quarter, that is, almost 380 million euros for the company based in San Francisco.

This is due to the constant demand of advertisers that has remained high during this 2020, an increase that began during the start of the quarantine caused by the Coronavirus, the social network specifically cited an increase in small -companies publicists, retail and alsoof large companies.

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"The strong impulse that our business experienced in July continued during the rest of the third quarter," said Todd Morgenfeld, financial director and Chief of Commercial Operations of Pinterest."We are very satisfied with the generalized solidity of our business, driven by the recovery of the demand of advertisers, as well as for the positive returns of our investments in products for advertisers and international expansion".

Now, Pinterest projects that the revenues of the fourth quarter will grow approximately 60% year -on -year, with a "slight" acceleration when taking into account the great impulse that this third quarter showed.

The Z generation: Pinterest's great precursor

The visual inspiration social network has also shared some interesting data on how its users are, starting because more than 60% are women, while generation Z and millennials are the ones who have promoted growth on the platform.

In fact, generation Z has shown a 50% year -on -year growth among Pinterest users.These users under 25 are looking for pins that help them plan their future, on social causes and movements such as gender equality, whose search has multiplied by 5 in the last year, in addition to fashion trends, such as “Campestre Fashion”which increased 80 times more your search or "indie room" with 96 times more consultations.

Despite women predominate in this social network, men are not far behind, since they have grown 48% compared to the same period of the previous year.They turn to Pinterest looking for ideas to stay busy at home, from DIY to bread recipes.They also seek to improve their appearance (the search for casual fashion clothing for men increased almost 6 times, while healthy skin care multiplied by 9).

Millennials seek in Pinterest how to adapt their home to family life, with searches such as “family domestic plans” that increased 10 times, and with school school, they also get inspiration to educate at a distance, with searches related to “chips ofpreschool mathematics ".

https: // marketing4commerce.Net/Pinterest-400-Millones-Usuarios-Genz-Hombres-Millenials/

New tools for merchants on Pinterest

With so many users wanting to be inspired among their pins, the platform also presented a new set of commercial tools in order to help retailers to take advantage of the inspiration that users seek on their platform for their Christmas purchases within the commercial surfaces of the networksocial, which have increased more than 85% in the last six months.

These tools are:

Nuevas formas de configurar la tienda

Retailers in the US.UU can transform their purchase tab when highlighting products available into a kind of showcase organized by categories, groups of prominent products and dynamic recommendations.

Nuevo etiquetado de productos

Also in the United States, Pinterest sellers can try this new tool that allows labeling their images with specific products so that consumers can go from the image to the seller's website and finish the purchase.

Actualización de catálogos

Now it is faster and easy to raise catalogs and activate shopping ads: the first change is that catalogs and collections have joined, and with it the brands can create an advertisement with several images that are inspiring.The platform will also release the option of selecting video as the main content in a collections advertisement, with which you can tell the in -depth brand story.

Ofertas automáticas para las compras

Now, sellers can expand the budget without being aware of their purchase with automatic offers, since they can make a dynamic adjustment in a group of ads to deliver the greatest possible number of results.

Información sobre conversiones

Pinterest increases knowledge about the results of your efforts on the platform: it has announced the creation of an analytics panel in which retailers can consult the information that allows them to see what content they have better performance.

Widget de Pinterest para iOS 14

This widget allows users to highlight their own board or one that continues and inspire themselves from the start screen of their mobile phones.To activate it you must:

Thus, in addition to promoting sales on its platform, Pinterest also undertakes to keep its users inspired, which will surely continue its growth and surprise us again with its results at the end of 2020.

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