Decía Peter Drucker, consultor y profesor de negocios austriaco, que "donde hay una empresa de éxito, alguien tomó alguna vez una decisión valiente". Eso es lo que han pensado algunos empresariosen Ciudad Real que han decidido montar un negocio en plena crisis generada por la Covid-19, con la incertidumbre empresarial que ello conlleva.And instead of finding a problem to the current situation they have seen a good opportunity to get their dream forward.The future is for brave.And at this time this fact is even more clear

Peter Drucker said, consultant and Austrian business teacher, that "where there is a successful company, someone once made a brave decision".That is what some entrepreneurs in Ciudad Real have thought that they have decided.And instead of finding a problem to the current situation they have seen a good opportunity to get their dream forward.The future is for brave.And at this time this fact is even more clear.

On Tinte de Ciudad Real Street is the cleaning of bulk cleaning products, an innovative business that saw the light on June 12 and that is based on the philosophy of the reuse of the containers and respect with the mediumenvironment, offering bulk products for home cleaning and for commercial and industrial establishments.

The idea of this initiative emerged a couple of months ago, when "we saw that in Albacete there was a store of similar characteristics and that it had great acceptance".For this reason "we thought it could be a good idea to sell in Ciudad Real the detergents and bulk cleaning products," explains Cristina Rueda Martín, owner of the establishment.

For Marín Rued.“The ideal is for the client to bring his container from home, so he can reuse it.There is no amount established to buy, since each one takes the amount you need, because the product is sold to weight ".In case any of the clients does not have their own package "we give you one to reuse it later".

"If you spend the detergent you come to the store again using your own plastic and acquire the product you want," says the owner.

Another fact to highlight that, "the bulk products sold are, in their vast majority, biodegradable, that is, 97% or 98% of its composition does not affect the environment and is respectful of it".

Within the extensive range of cleaning products offered, the ones that are most sold are detergents for washing machines, liquid for scrubbing dishes, waking products, softeners and detergents of machine dishwasher, etc..But you can also acquire atmosphere, soaps, natural cosmetic products Bio, bleach (although this product is not allowed to sell it in bulk, only in containers), etc..

Rueda Martín is very happy with the march of the business and with the great acceptance he is having among the city.“People are loved by the issue of reuse of containers and by not generating more plastic.There is a lot of awareness with that matter.And I have to say that we are also satisfied because, in a way, we contribute our grain of sand so as not to contaminate the environment anymore ".

Tenths

But, in addition to this business, in the capital we also find others that, either they have launched in the last dates, or they will do it in times to come.This is the case of the Tenth Sports Store that has moved to the central Plaza del Pilar and that opened its new place last Friday, June 26, within an incomparable frame that will undoubtedly attract the attention of numerous clients andPhysical exercise fans.

The store manager, Israel Fernández, comments that, despite the fact that previously tenth it worked very well in his old location, because "we had been having a regular influx of customers for many years, we were small".For this reason "we have decided to move to the Plaza del Pilar in order to open a major store and be able to give a product for what Ciudad Real needs".

In his opinion «With the new location we have been able to introduce many more brands.In this sense we can aspire to offer much better sports and have a greater collection, both for space, as for capacity and public ».

For Fernández the new area "is ideal, because among tenths, Stradivarius and Guridi, the Plaza del Pilar has become much more commercial and now has a lot of life".

But the change of premises has not meant that the business will suffer a decrease.On the contrary.And it is that Ellocal where Tenths was previously located it was now house.

Álvaro Moreno, first store in CLM

Another store that has opened its doors in the capital is Álvaro Moreno, an Andalusian firm, based in Osuna (Seville), which has decided to make its way in Castilla-La Mancha.And is that the Ciudad Real store is the first that Álvaro Moreno opens in the region.Located in the central General Aguilera street, this business hopes to have a great reception among the city of Reales and Visitors.

The person in charge of the Ciudad Real store, Bea Gutiérrez, explains that before implementing this business "a market study was done to see market possibilities".

With a product line that covers all ages of the population, Álvaro Moreno, has from footwear to accessories, going through sport clothes, swimsuits, wedding suits, pajamas, towels for the beach, etc..

“We come with great desire and with a new illusion so that the company continues to grow.And it is rare is the time you enter an Álvaro Moreno store and do not leave a bag, because there is everything here.In addition, the value for money is unbeatable for the time we live.You can take a quality pole for 15 euros on sale, "says Gutierrez, who adds that“ Ciudad Real is a family city where everything is very collected.And that is Álvaro Moreno, a very familiar firm ".

In this regard, he explains that it has been precisely during the pandemic when the owners decided to risk and open a store in Ciudad Real.And it is that from the firm they trust that the taking among consumers will be very good.

The head of the store comments that this business complies with Rajatabla with the entire protocol related to the safety and health standards implemented on the occasion of the COVID-19.“All the required measures are taken, since the clothes are disinfected every time a client is proof.In addition, we have hydroalcoholic gel, it is mandatory to maintain security distances, etc..".

Sötkatt

The Sötkatt store, of Norwegian origin and whose name means ‘cute kitten’, it has been running in Ciudad Real for approximately one month.The head of this establishment, José Luis Condado, points out that despite having opened this business in full pandemic, «our philosophy is very clear and, far from being afraid of the situation caused by COVID-19, we are very clear that we are goingto continue growing as a business ».

The good location of the premises is another aspect to take into account for this trade."We are located in the best site of Ciudad Real, next to other retail companies and we are the evolution of a traditional shoe store and we also have textiles and accessories".

To those responsible for this business business and commercial adventure does not reach new.Not in vain they have five more stores in Ciudad Real.In this sense Condado explains that «we like challenges.The store has an optimal location.And we also play with the trick that it is a novel format aimed at the needs that consumers have right now ».

Finally, it indicates that in Sötkatt "we have the elements that can be found in a traditional shoe store along with other elements such as‘ Apparent ’, Textile and‘ Street ’, aimed at a very young audience".

Morales brothers restaurant

One of the businesses that will soon delight diners in Ciudad Real, specifically in July, will be the restaurant of the Morales brothers, previous owners of latitude, and who have decided to move to the Avenida del Reylaunch another different restaurant concept than they had.According to Diego Morales, "we were looking to have a better location, and the area we move.

This new business will have "a renewed kitchen, with new ideas and with the best treatment and respect for the product," says Morales, for whom the opening of his new restaurant "will take a step forward, since we are going to make a more stagingformal that we had in latitude, which was something more informal ».

Specifically they will have a broader kitchen, a greater interior space, a wider dining room, broader tables and a cold preparation zone, among other elements.For its part, in the decoration the trend of the brick seen and the metal carpentry and black design will predominate.

Diego Morales did not want to reveal the name of the restaurant that will soon open in Ciudad Real along with his brother Raúl.In any case he has indicated that the name will be a wink to his grandfather Eduardo, who for many years owned the Castillo Hotel and that he was the person who "introduced us all in the hospitality sector".

Covir will

Covir will has opened another store in Ciudad Real in recent weeks.Under the commercial name of Supermarket Las Dueñas, the opening of this establishment has consolidated six jobs, according to the cooperative itself, which also defined this supermarket model as “modern and innovative to give the best response to the demanding clients of the zone".

The store has 200 m² of sales room and two output boxes.The supermarket offers the sections of a proximity establishment, such as carnage and charcería in assisted service, bakery and free service.

Según informaron en su día desde Covir will, este establecimiento forma parte también de losdenominados “puntos de venta responsable", ya que la cooperativa ha desarrollado un proyecto que engloba varias líneas de actuación para que «estos negocios sean más accesibles, sostenibles, eficientes, y tengan una mayor implicación y compromiso con el entorno en el que están ubicados».