We have all heard at some point the: "I already have your order baby", "Active comments at 6 pm", "Best offer at 8 pm", "I deliver at midpoint beautiful". But really, do we know what is behind the famous "nenis"? A group of enterprising women who have already become an economic "tribe" that raises the country.

Brenda, Noemi and Ángeles are three girls from León who live in different scenarios, but ultimately struggle to survive by selling jewelry, clothing and beauty products. In their own words, they tell us what it means to be a “neni” – a new internet business entrepreneur – and the chaos and work behind the delivery of an order.

BEING A MOTHER OF TWO DAUGHTERS AND THE SUPPORT OF A HOUSE

Brenda Almeida, 26, gave up her marketing career to sell jewelry. She lives in the Santa Rita neighborhood and is the mother of two daughters, one 8 years old and a little one who is one year old and eight months old. She had to pay for her time and make her days last, to bring money home and at the same time not neglect her children.

It was then that she decided to be "neni", two years ago. When the term did not exist, but she was already an entrepreneur through and through.

(Photo: Courtesy)

"Being 'neni' is not easy, there is a lot of work in online sales"

FEEL PROUD TO BE "NENI"

The 'nenis' are a phenomenon in social networks. They are part of the conversation between girls and young people. They are those women who have bazaars, sell cosmetics, toppers, jewelry, shoes, tennis or even online services.

Every day Brenda gets up early with the intention of selling at least a few earrings for 200 pesos. She uploads photos to Facebook, Instagram, makes live or dynamic broadcasts on Whatsapp. Being a baby is not an easy job. It details what it means to be up-to-date in networks, join buying and selling groups and think about daily strategies.

Brenda makes deliveries almost every day, she has been selling jewelry since 2019 (Photo: Courtesy)

Mezontle, the restaurant that offers support to "Nenis" in Xalapa

Being attentive to the networks has made him bear fruit. “If I used to sell 50% on social networks, now that the pandemic has arrived, my sales have risen to 90%, so to speak,” says Brenda. Who affirms that internet sales “have come to stay”.

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At 26, she knows what it's like to have a list of responsibilities. In the midst of the covid-19 pandemic, she is faced with doing the tasks that are left to her 8-year-old daughter, entering Zoom meetings with her classmates, making food, cleaning up the house and having time to her partner. Among this nest of obligations, Brenda feels satisfied with her work. She agrees to be part of that group of girls who move money every day.

MANAGING A BAZAAR AT 19 YEARS OLD AND BEING A SORORA

In search of extra income, Noemi López Moreno, 19, started a bazaar on Instagram in August 2020. Under the name 'Butterfly Bazar' Noemi is in charge of buying the clothes, washing them, ironing them, modeling them, taking photos strategies and spread your merchandise on insta-stories.

Six months after the start of her bazaar, the girl comments that the response from women has been good. "It has gone well for me, since I started I had a good acceptance by people."

Another edge that she has explored in her business is sorority. That support between women who share clothes from other bazaars, with the sole objective of exchanging followers and selling more. And by the way they become friends, says Noemi.

DELIVERY POINTS: THE INSECURITY WITH WHICH THEY ENCOUNTER

Noemi lives in the Delta de Jerez neighborhood and has decided to deliver the clothes in crowded points for the safety of her and her clients. For example, at the transfer bases such as San Juan Bosco, San Jerónimo or downtown bus stops, as well as Bodega Aurrera Delta.

Bazaars have become a strategic business due to the pandemic crisis (Photo: La Silla Rota)

She confesses that she is not only afraid of assaults, but also of the disappearances of women, which lately threaten the state. So if an order needs to be delivered to your home, she prefers to send the merchandise.

ÁNGELES STUDIED MARKETING, BUT HAS BEEN SELLING BEAUTY PRODUCTS FOR 5 YEARS

“I consider myself one of the old girls,” says Ángeles Sánchez Vázquez, a 25-year-old girl who has been selling on social media for 5 years. She studied Marketing but saw that she is doing better in business. She currently sells beauty products in a multilevel company.

(Photo: social networks)

She started selling "baca" clothes and she confesses that entering the network market was "difficult" at first, but later she got the hang of it and understood that her money was there.

Ángeles Sánchez has been an entrepreneur for 5 years (Photo: Courtesy)

Her business rebounded with the arrival of the pandemic, as Angeles employs more people. She is one of those struggling women who, despite not having children, chose a job that gave her free time and the freedom to travel whenever she could.

"Nenis": women entrepreneurs who revolutionized Internet sales

The term 'neni' amuses Noemi. She sees the memes and it sounds "funny" the way people identify them, although there are also those who do it with the desire to offend them. She says it's best to take it lightly, and accept that they are a solid part of the country's economy.

And it is that just as there are "nenis" there are also "bro", men who undertake in networks, but who are a less popular phenomenon, until now.