El próximo 10 de noviembre comienza El Buen Fin two0two1 y los consumidores mexicanos ya están planificando sus compras para aprovechar al máximo la semana de promociones.However, they are not the only ones who must prepare for the event.

Los negocios que participan en el programa también tienen que definir una estrategia si quieren destacar en el mercado y captar clientes.And this year it is important to specify in advance the discount plan since, according to experts, the forecasts are very optimistic.

This is explained by Napse, a company specialized in retail business digitalization.The company's director, Antonio Rivero, explains that this year sanitary conditions have improved, which translates into greater confidence on the part of customers when physically attending establishments. Además, subrayó que El Buen Fin es uno de los esquemas de promoción favoritos de los consumidores y por tanto, un momento ideal para incrementar el volumen de ventas.

“Tan solo durante el Buen Fin de two0two0 se generaron casi two39 mil millones de pesos en ventas y para este año se espera alcanzar una cifra similar o mayor, tomando en cuenta que ocho de cada 10 consumidores planea realizar alguna compra, aunado a la reapertura de los establecimientos comerciales, el aumento de la vacunación entre la población y la mayor movilidad de la gente”.

However, to take advantage of the event it is important to prepare with time.This includes analyzing consumer preferences or specifying offers, among other aspects.

Tips for preparing the arrival of good end

With the aim of helping businesses to obtain maximum benefit during good two0two1, Napse published a series of companies.

1.Know consumer preferences and habits

According to Rivera, before the good purpose it is essential to analyze consumer preferences and habits and, based on that information, decide all actions.

“It is essentialof promotions or benefits that customers value the most ”.

two.OPT FOR ATTRACTIVE ADVANTAGES

The Napse director explains that applying a 50% reduction on unattractive products is a little successful decision, and better results will be obtained if the businessman chooses to offer other types of advantages, such as combined discounts, reimbursements, free shipments, improvement in thedelivery times, or more points on loyalty cards.This always taking into account the characteristics of the public to which the business is directed.

3.Omnicality

The omnicality consists of using different channels to communicate with customers and integrate them.Thus, a consumer interested in acquiring a product can start contact through one track, and conclude it by another.This is the case, for example, of the items that can be purchased online and collect in store.

Desde Napse explican que esta ventaja es clave para aprovechar el aumento de consumo que se prevé durante El Buen Fin.

“In the case of retailers, omnicality allows you to use physical stores as a collection point for online orders to reduce delivery time and eliminate shipping cost for buyers, who can also enjoy greater availability of stock by havingAccess to the complete inventory of a store or the entire chain, ”said Rivero, who said that nine out of 10 customers plan to make their purchases both in digital and physical channels.

4.Dissemination of offers

Durante el Buen Fin participarán decenas de miles de negocios, algunos de ellos, muy grandes.

Por eso es importante decidir cómo vamos a difundir las ofertas, teniendo en cuenta que la promoción debe lanzarse con semanas de antelación.

In this sense, the best place to place organic and paid ads are marketplaces or multicategory sites, since 59% of people are informed through this medium. Le siguen las páginas de la marca (46%); las redes sociales (44%); los buscadores (36%), las newsletters y el correo electrónico (twotwo%).

"Although they seem complex tasks, there are technological platforms that allow their integration and automation, to achieve a strategically planned and therefore successful promotion for business and customer satisfaction," said Antonio Rivera.

El Buen Fin two0two1 se llevará a cabo del 10 al 16 de noviembre.

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