A rhythm of vertigo.#Theblondesaladneverstops.He already says his header hashtag and one of those who best represent his day to day, which passes from Milan to Los Angeles, passing through Paris and, this time, also through Madrid.We talked about Chiara Ferragni, the it girl of the moment.The girl of the more than five million followers on Instagram who has managed to create an entire empire around her blog.It all started as a hobby, but now it is already a business that does not stop growing around the figure of this Italian that receives us with a smile and pronouncing with that Italian joy, so Mediterranean at last andCabo, a Hello!, in a clear nod to our magazine.

We have had the opportunity to chat with her on her recent visit to Madrid on the occasion of her presentation as a brand new Pantene ambassador, a signing that only shows that fashionable bloggers and Instagramers live their particular 'Golden Age'.If you have been actresses or models before, now it is your turn.And Chiara has taken advantage of it, being there at the right time.Maybe that is the key to its success.

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The first thing that tells us is that he is happy in our city."I think it's my third time here.I was about five or six years ago, and in December for campaign shooting, ”he says sitting on a sofa of one of the Suites of the AC Palacio del Retiro hotel, just in front of the gardens.

We ask about the secret of the success of his blog, something he has surely thought so many times.How something that began as a hobby, has ended up being a way of life."It was a mixture of several factors: the right time, I published daily, a very hard work from the beginning, the brands began to want to work with me, and I have formed a great team around me," he tells us.

Thus defines his styloconscious that his style serves as inspiration to thousands of his fans, he cannot neglect a single detail of each outfit."My style changes every day.I would say it is casual chic.I like to wear boots with skirts or mini dresses, such as today, or jeans with shoes and sweatshirts, leather jackets, gabardines...I like to mix designer clothes with vintage clothes or more commercial brands, "he tells us, while recognizing that his passion for fashion comes from afar, he has always been interested in the 'Fashion Universe'.Spanish fashion included, "I like it a lot, I like brands like mango or zara that make magnificent collections, but also signatures like Loewe or Davidelfin".When there are just a few weeks left to start the Madrid catwalk does not rule out coming to Front Row in some edition: "Maybe! I was already in Barcelona in the mango parade".And wherever she goes, she seeks inspiration, for example "in the very stylish girls who walk the streets, here or in Barcelona, it is a different style than the Italian".And also in other Instagram accounts: "I don't follow other fashion blogs, but your Instagram profiles.In addition, many of them are my friends, it is something beautiful, because some inspired me at the time and now they are my friends ".

A 'meteoric' career achieved, at 28, that Forbes magazine would include it in its list of '30 creatives under 30 ', star in fashion editorials, be cover of magazines, launch a collection of footwear, make its Movile cover...And now, to start the year in style, the circle of success closes - only at the moment - when becoming the image of a firm like Pantene."It has meant a lot to me, because I have always used Pantene, since I was a girl, since I was nine or 10 years old and I could start choosing the shampoo and the conditioner to use for my hair.I've always been 'obsessed' with the beautiful brand campaigns.It is one of the brands that have always accompanied me, and becoming one of its ambassadors is a dream come true, "he tells us.A campaign in which Chiara boasts of hair, which is, there is no doubt, one of her hallmarks, although she recognizes that beyond a specific feature it is more a "mixture that leads you to be natural".

His beauty secrets of the million million questions, there is no doubt, what is his biggest beauty secret.And, who would not want to discover what Chiara Ferragni does to always be radiant?"I'm not always perfect.I try to sleep as long as possible.That is something that works very well, but it is not always easy, because I travel a lot.When you travel you don't always feel good, you're swollen...You don't feel the same as when you're home.But the truth is that I like what I do, I like my life, so everything is ok ".And it is that airports are part of the routine of this girl, which acknowledges that it is not something wrong.Live on horseback between Los Angeles and Milan and has a thousand and appointments in the main fashion capitals.Your secret to survive the Jet Lag?"There is really no trick.There are times that you get better, sometimes worse.The key is to sleep and try not to obsess you with it ".It also tells us how it remains in shape: "I try to lead a healthy life all the time.I try to train more, but I don't always have the necessary time or energy.I try to eat well, not drink too much, some wine, but not alcohol ".

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The 'must have' in her needy we do not see her determined to share the 'secret' of her beauty, we do not resist asking about some more details of her Beauty routine, for example for the care of her skin."I have moments when my skin looks very good, others don't.It depends on many things.There is not always a cream that works.It has more to do with a mental state.You look better when you are more relaxed.There are the creams wonderful, when you are stressed, less.There are not too many creams to use.I used to have dry skin and used an oil from the Sunday Riley brand that helped me solve the problem ".Other must have in his bag are retinol reform, by Shani Darden, and Active Serum, Is Clinical or Pantene's blisters for hair.What if we talk about makeup?"I like Aqua Foundation of Koh Gen do, of a Japanese brand, which is very light and does not show much in the skin, the nars lipstick, the Eyeko and Brow Drama Eyeliners of Maybelline,".

We are used to seeing her in her Street Style photos on her Instagram account, with her unmistakable style.There, his Beauty Look is very different from the big party nights."For day to day, I prefer natural and impeccable skin, mask, eyeliner, a touch of natural gloss, such as Carmex's, in simple tones and perhaps a touch of blush for cheeks.For a holiday, very red lips, I love them! ".What is very clear is that he prefers to put himself in expert hands to make up."Your trusted makeup artist is already caught by the point.Sometimes you work with others that make you too much makeup, and you see that you do not recognize yourself, you are not comfortable with the final result.But when you know someone who is good and who knows what you want, it is paradise.It is their work, so they do better than you.And I like to follow your advice, "he tells us.

Do you have a style icon? She is imitated by thousands of fans, but does Chiara Ferragni have any beauty icon?Although she affirms that she does not have anyone in particular, but prefers to 'drink' of everything that surrounds her, like any style girl she sees on the street, she does confess to what he celebrates: "I love RosieHuntington Witheley.I know it personally, it is beautiful, it does not always carry my style, because it is always a little more sexy, compared to me, that I prefer the Tomboy style, but I love its style.He hits him".

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There is no doubt that Chiara feels comfortable, after a long day attending the press.He confesses determined and smiling - he does not lose his smile in the entire interview - that his next challenge is "to get more campaigns such as Pantene, in addition to working with brands that go with me, that make me feel authentic, and continue with my line offootwear".In addition, he tells us that in a few months he will launch a novelty on the blog, who thinks he will work very well.The Blonde Salad fans will have to be attentive.

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You do not always have the possibility of having someone close to about 5.5 million followers on Instagram.And, finally, we do not resist asking Chiara Ferragni how he carries it."I don't think about it too much.You know you have them, but you don't think about it.Follow your instinct always work.But the important thing in social networks is to be authentic, publish what you want.No matter the followers you have ".Surely Chiara is already thinking about her next photo on Instagram.And, yes, as soon as I climb it, the likes will begin to grow like the foam.

Chiara Ferragni, closely-a beauty trend that you worship them braids, I love you in all its versions, for example the cornrows.

-Yu 'front row' favorite for different reasons.I like NY for parties, energy...Milan for the street style, for the color...And for the parades, Paris would say.They are different.

-Your black favorite color for clothes and blue for life

-Past or pizzadifícile...Pasta, possibly.

-Milan or Los Angeles Los Angeles to live and Milan because it is where I have my heart, there are my family, my friends...

-You can't live without....My iPhone

-Your favorite leather hunter garment

-Your favorite brand in this moment, Gucci.

-Eye LINER or Red Lips.The red lips are not for every day, not for me.

-Largo, short or midwill, always!

-Well or collected? Loose

-Uñas nude or red

-Instagram or Facebook? Instagram, I don't use Facebook