Change the world begins with steps that are sometimes born in adversity, such as Covid-19 Pandemia, or personal challenges.The stories of two entrepreneurs who present this.

Cabe indicar que, de acuerdo con un estudio de Datum, a febrero de este año, un 42% de los emprendimientos que actualmente existen en el país se iniciaron en plena pandemia –ante la pérdida del empleo y nulas oportunidades para la reinserción laboral–, por lo que algunos decidieron invertir sus ahorros, pensiones o liquidaciones en emprender el negocio propio.

Love, magic and ethics

“Amagia” es el encuentro de las palabras “amor” y “magia”, dos conceptos que, en declaraciones de Ornella Pesceros, del distrito de Santa Anita, representan su marca de prendas versátiles y ecoamigables.

"Conscious fashion is the line we point to.The clothing industry is one of the most polluting in the world.There is a whole issue with the so -called Fast Fashion tendency and its garments manufactured in quantity and totally disposable, which also force the consumer to be buying again and again, ”reflects the businesswoman who confesses to having had in her closet garments that only used onetime.

In the middle of the pandemic he could investig.

Así, la ‘moda ética’ de Amagia pone de manifiesto la necesidad de crear ropa imperecedera, de calidad (lo elabora con algodón 100% peruano), que perdure en el tiempo y se combine sin distinguir temporadas ni épocas.A fairer fashion, real prices and infinite possibilities.

“On the way I have received the support of many people: family, friends, my parents.This process is very exciting, it has brought me new challenges that I did not expect.There have been complicated moments due to the juncture, but there are more good things that have come, ”says Ornella, insurmountable.

It should be noted that the fashion industry does not go through its best moments globally. Un estudio de la consultora McKinsey calcula que en 2020 la pandemia llevó a esta industria a una caída del 30% de sus ventas y del 90% del beneficio de las empresas del sector.

Workers Rights Consortium, una organización que vela por los derechos laborales en todo el mundo, advirtió que el año pasado y con la llegada de la pandemia, un 38% de los empleados de las fábricas textiles de una muestra de nueve países había perdido su empleo.

This situation has led more than one investor, in the long chain of production of clothing, to rethink the true role that fashion fulfills in the market and the sustainability of the environment.Thus, in a country of textile tradition such as ours, Ornella seeks to inspire other Peruvians to rethink business ideas by the hand of an environmental and fair approach.

For any contact or sales consult.

Home, first school

Son ya cuatro años desde que Corina Ávila decidió apartarse de un trabajo rutinario y altamente demandante y concentrarse en sumar momentos con su hija.And on that path a project began as its own as original and unexpected.

Así comenzó Tipis (nombre con el que se conoce a un tipo de vivienda rústica original de las tribus de Norteamérica), una marca que ofrece a las familias un espacio creativo para los pequeños del hogar y con una sólida estructura.

“When I had to return to work after three months of maternity leave, I realized that my daughter only saw her at bedtime.I loved my job, but I wanted to enjoy the experience of being a mother, ”says Corina, trapped at a crossroads of which many parents do not know how to escape.

Thus, it was aimed to build a unique space for your baby.Together with his mother, an unsurpassed ally in making their dreams, they prepared a prototype "that was not even 30% of what Tipis Peru offers today".The girl's joy was total and the orders, first between her amical circle, began to arrive one by one.

His skill and product quality settled hand in hand.At his best, he sells 60 typis in a month. Los precios varían según el gusto del cliente y se pueden preparar a pedido.All in antiallergic material and with vaporized fabrics.

"Confinement affected us the same as everyone.But like every ingenious Peruvian, we seek how to get ahead and generate new advertising strategies.Now we are focused to one hundred percent and monitor all shipping, either in Lima or Province, to the millimeter.The five -star rating in our networks we keep it, ”he says.

QUALITY, KEY OF SUCCESS

Informality, financial exclusion and low digitalization of micropymes are considered to be the main problems that affected Peruvian ventures in the second half of 2020.However, the social distancing from the pandemic also opened new doors and niches for this new normality of life and work.Here is the successful Corina management.

“Tipis Peru is not just a product, what we offer is quality time with children.When wearing a typi, the family is acquiring the opportunity to help the child be independent. Uno mismo puede interactuar con él, pues no solo es un lugar de juegos: se puede utilizar para estudiar o convertirse en biblioteca.It is something that as a father or mother you value a lot these days, ”he confers, with a unique smile, while his girl, already six, still plays with that first typi.

For any contact consultation or sales with Tipis Peru, you can communicate at 970715668, or write to your website.

New normality data and challenges to consider

In 2019, 56.17% of the population occupied in Peru was formal and 43.82%, informal. En la actualidad, esta composición se invirtió y el empleo formal representa solo el 44,86%, mientras el informal, 55,13%.

Solo en América Latina, más de 160 millones de jóvenes dejaron de ir a la escuela durante los peores momentos de la pandemia, según el Banco de Desarrollo de América Latina (CAF).

Respecto a la industria de moda, debe considerar que entre 40% y 60% del consumo de agua de una prenda ocurre en la fase del uso (lavado), no en su producción, según la consultora Ester Xicota.

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