Creating an Instagram business account is the first step to gaining followers and increasing your brand exposure. Learn how to create it easily.

With over a billion active users each month, it's safe to say that Instagram is one of the most effective social platforms and powerful digital marketing tools today. Using Instagram for Businesses to businesses and brands to showcase their products in a visually appealing way to connect with potential customers that they might not have reached through other means.

If you have a business and you are not using Instagram to promote it, you have missed a huge opportunity. But the good news is that it's never too late to start and with some strategies to take advantage of the platform you can build a solid audience. And if you want to speed up the process, you can buy Instagram followers for your business and boost your brand's digital presence on the platform.

But all this will be more effective with an Instagram business account. Here's everything you need to know, from how to create them to the best ways to use Instagram for business.

Before creating a business account on Instagram you will need a Facebook page to link to. In general, Instagram business accounts perform much better when associated with active Facebook Pages.

Click here to find out how to accelerate your account growth on both platforms.

Download the app

You can download the Instagram application directly through the application market for your mobile. This is available for both iOS and Android devices.

Create an account using your email address

When you open the app, it will give you the option to use your Facebook information. Although this option is safe and fast, you should keep in mind that it will create your Instagram account with the personal information you provided on Facebook, so if you want to create a business account it is recommended to create an account with your email address.

complete your profile

Choose a distinctive username and strong password when filling in your profile information. After entering your information, press “Done”. Instagram accounts are personal by default, so you'll need to convert it to a business account later. This process is quick and easy.

You already have your Instagram account. Now, how to convert my personal account to a business Instagram account?

If you want an Instagram account for your business you must have a Facebook page linked to your personal account . You can convert your account to a business account by following these steps:

1. Open the app and sign in with your personal information.
2. Go to your profile and enter your account settings by tapping on the icon with 3 horizontal lines in the upper right corner of the screen.
3. At the bottom of the menu you will find “Switch to company profile”. Tap this option and follow the instructions until the app redirects you to Facebook to select the Facebook page that will be linked to your business account.
4. Instagram requests access to manage your Facebook page. This will only work if you are an admin of the page.
5. Enter your business contact information: phone number, email and address to complete your profile. If this information is already on your Facebook page, it will be automatically configured in your Instagram account.
6. Click “Done” to save and return to your profile. A graph icon will now appear at the top of the screen. This icon allows you to keep track of the interactions, the reach and different statistics of your account.

If you have created an account specifically for your business this is obvious, but if you have taken your personal account to a business account it is important to remember to edit your profile, changing the profile picture, username, name and bio of your account so that it is representative of your business.

You can use your brand logo as your account profile photo, this way it will be easier for potential customers to find you on the platform. Here are some tips for writing your biography:

Define your audience

Before you start creating content for your business, ask yourself one question: Who is your customer? Determining the characteristics of your potential customers will help you take advantage of the demographics of the platform. The majority of Instagram users are under the age of 35, and the top 3 countries with the most users are the United States, India, and Brazil. But the statistics you need for your account go much further and determining who your potential customers are will help you focus your efforts on the right target. Here are some of the things that can help you define your audience:

Set realistic goals

The goals you define for your account will determine what your activities, strategies and practices will be within the platform. This will allow you to work more efficiently and planned to achieve better results. If you are just starting your business account, the goal should be to grow your account; so the followers, likes and comments will be the main indicators that you must take into account.

Set a posting schedule

From the moment you decide to grow your audience on Instagram, you must start working on your content. The best strategy to keep your followers interested in your posts and attract new followers is to post regularly. Although it is not about posting excessively, it is important to take into account the best times to post and create a publication schedule based on this.

Using Instagram for companies in your business strategies can be one of the pillars of your brand. It is crucial to see Instagram as an essential tool for any business looking to grow today.