Zara launches AZ, a collection in collaboration with the South Korean brand Ader Rerror, a project with nods to Generation Z, which will have a replica in the metaverse.

"The designs reflect the lifestyle of people whose personalities are shaped by simultaneous experiences in the real and virtual worlds," explains the brand on its website.

The collection, which is available from today on the Spanish brand's website, can also be visited on Zepeto, a platform that allows you to generate avatars and create imaginary worlds.

AZ Collection, with unisex dyes and marked by wide and comfortable patterns, is made up of winter garments with a casual style such as pants, coats or sweatshirts.

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The pieces range between 199 euros for a padded coat and 39.95 euros for a hat.

Ader Error, launched in 2014, is one of the most popular Korean brands in the country, which has especially won over young audiences.

The foray into the virtual world of Zara is not the first in the world of fashion. H&M launched a virtual clothing collection in the world of "Animal Crossing", the Nintendo video game, and there are already other brands with a presence on the Zepeto platform such as Gucci or Nike.