Zara, una de las cadenas de moda más grande de España, anunció este martes su incursión oficial en los metaversos, con una colección de prendas de moda que, además de existir físicamente, se pueden comprar virtualmente para que un avatar pueda utilizarlas.

According to a publication made on Twitter, it is Zara's collaboration with the South Korean clothing brand Ader Error.Both companies launched the AZ Collection series, which keeps its inspiration in the current fashions.

The collection is accessible in the Virtual Store Finerorxzara, within the Zepeto platform.There, they explain, "you can buy virtual garments and makeup from your avatar."It is, in essence, the first step of the famous Spanish and fashion company in the virtual universe that already has more than 50,000 users.

Zepeto is a virtual platform where users can create their own versions of themselves and live in a digital world.It is an app where with just a selfie an animation is created that will be developed in a web3 world.

As described, the new collection has designs that reflect the lifestyle of people "whose personalities are molded by their simultaneous experiences in the real and virtual world," demonstrating "the new person dreaming of both brands."

In the opinion of the Spanish company, it is a project that reflects on the ability of language "to express ideas", as well as lead to "other ways of thinking and creating new cultures."

According to the portal dedicated to Fashion Grazia Magazine, the collection has cotton sweatshirts and t -shirts, as well as pants and three models of sports shoes.In addition, there are accessories, such as scarves, bandits, hats, bags and lenses.

On prices, it is estimated to range, at least, 199 euros.The garments will be available from today in the online store and some selected, in Spain, South Korea, Denmark, Germany, France, Netherlands, Italy, the United States, France, China and Japan.

Zepeto, where did it come from?

That Zara has decided to launch his new collection on this digital platform has a reason.Zepeto is a metaverso that has grown a lot this year and houses, according to figures on its website, more than 200 million users.

In addition, it is a platform that is characterized by the personalization of avatars, which when created have access to various items, among which clothing and accessories.For Zara and ader error, this is an attraction to consider.

The interesting thing is that, although Zepeto is not on a blockchain, it does allow commercialization and has accommodated cryptocurrencies.A few months ago, he associated with the metaverso The Sandbox, with the intention of creating a favorable space for the sale of non -fungible tokens (NFT).

Therefore, it is positive to say that Zara, one of the world's largest office companies, already listed in the group of companies that, like Adidas, took the step and ventured into the metavers, where everything seems to be directed.