Today, and after the return of John Cena last Sunday at the PPV Money In The Bank 2021, WWE has decided to register with the USPTO (United States Patent and Trademark Office), a new Phrase related to the 16-time world champion.

Earn The Day is that phrase that Cena, one of the biggest rising stars in Hollywood, has been using in his messages on social networks for some time and now he will take it to WWE screens in this return in time almost complete to the company in the Summer Of Cena, which will last very surely only until the PPV SummerSlam 2021.

► John Cena invites you to Win the day

Thus, Earn The Day joins the iconic phrases of John Cena: Hustle, Loyalty, Respect and You Can't See Me. We'll see if Win the day will generate as much money as the previous slogans that Cena has used in the company.

The trademark registration gives WWE the opportunity to put the phrase on blouses, shirts, jackets, sweatshirts, pants, shorts, ties, pajamas and even underwear, among other objects. In the past, Cena's phrases have even been embodied in Christmas sweaters that have sold like hot cakes.

And by the way, the phrase Earn The Day has not been used by Cena on merchandise. Although a new clothing line with green and yellow colors and a new shirt debuted at Money In The Bank 2021, it says «Respect. Earn it" ("Respect. Earn it"). We'll see what kind of merchandise will generate the phrase Earn The Day, which Cena has used a lot on his official Twitter.