Grupo Argos and Valora Analitik gather on December 29 the most positive news of the day.

Group donation approved per timmer of rainfall in Colombia, the positive performance of the Diverplaza shopping center in Bogotá and the passage that has opened Colombian control garments abroad make up today's section:

1. Colaboradores de Grupo Aval y sus entidades se unen para apoyar las poblaciones afectadas por la ola invernal

During the last months the situation of thousands of Colombians has been affected by the passage of Hurricane Iota and the rainy season in different departments of the country.These circumstances have aroused the human sense and interest of people to provide support to those who need it most and contribute a little tranquility for families harmed by these climatic disasters.

For this reason, the Grupo Aval collaborators and several of their entities, including Banco de Bogotá, Banco Av Villas and ADL, decided to organize to collect essential supplies that provide, at this time, a respite to the families affected byThe winter season.Thanks to this, they managed to collect 480 markets that will be delivered, through the Colombian Red Cross, to those who need it.

Similarly, Grupo Aval, Corficolombiana, Fiduciaria Corficolombiana, Coviandina and Casa de Bolsa, also demonstrated their support for those affected in the midst of these situations.For this, they decided to join the employees initiative and allocated the defined budget for Christmas gifts that are delivered to their allies, colleagues and suppliers year after year, to give away 1.469 more markets.

With this sum of efforts, 1.949 markets that were delivered on December 22 to the Colombian Red Cross, for distribution in the cities that need it most.Within the aid, among other things, toilet paper, diapers and non -perishable foods such as rice, beans, lentils, salt, coffee, chocolate, cornmeal, pasta, oil and tuna were collected.

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Johanna Bohórquez, Grupo Aval Communication Analyst said that “beyond being employees of a company, we are human and Colombian beings who feel empathy and pain for situations that affect other families.I feel happy to work with people who mobilize to help those who need it ”.

For his part, José Manuel Ayerbe, Vice President of Marketing of Grupo Avaldand provide our support to the country ".

1. En tiempos de pandemia, el centro comercial Diverplaza cerró el año con 97 % de ocupación

Despite the economic recession that has occurred in the country caused by pandemic, some productive sectors, gradually, have resurfaced and recovering after large losses.In the last month, one of the shopping centers that presented a faster growth was Diverplaza, this due to its location to the northwest of the capital, becoming a meeting and recreation point for families.

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“Currently, in Diverplaza we have a wide range of brands managing to meet all the needs of our clients in categories such as home, gastronomy, services, gym and entertaining how our cinemas.In the last month we present a historical result in sales and of course, a very positive growth in relation to the previous year, ”says José Ignacio de Castro, Center Manager of the Diverplaza Shopping Center.

Among the products with the highest demand are: home with growth of 4 % and gastronomy above 30 %, which has resulted in a sales figure above $ 15.000 million.

“During this juncture, in Diverplaza we have committed ourselves to our customers providing all the necessary biosafety measures to guarantee tranquility when making their purchases, added to the great commercial offer we have and which allows to find everything in aJust place.In this Christmas season we have prepared several activities, as well as the arrival of new brands, ”concluded the Center Manager of the Shopping Center.

Within the most important bets of Diverplaza, is the arrival of two entertainment centers: Gazu Games, amusement park with 1.200 m2 of mechanical attractions, trampolines, redemption machines and parties;and Play Ground, Children's Park and Restaurant.In addition to new gastronomic proposals such as Urban Pizza that offers an experience where food mixes with entertainment.

1. Colombia se abre paso con ropa de control en Medio Oriente

Quality, variety, technology and constant innovation are factors that have led to Colombia to consolidate as the first exporter of belts and control clothing in the Americas, and the second worldwide, according to Trademap.Although the main buyers have been the United States, Mexico, Peru, Ecuador and Spain, Colombian businessmen have been finding business opportunities in the countries of the Middle East.

According to DANE figures, exports of control clothes and girdles from Colombia to the markets of Western Asia grew 11% between 2018 and 2019, reaching US $ 848.348, mainly for greater purchases from countries such as Saudi Arabia and United Arab Emirates.Between January and October 2020, sales added US $ 316.433.

"These figures demonstrate the quality of Colombian products and strengthen the determination by these companies to continue working to generate innovative control garments that adapt to medical and aesthetic needs around the world generating confidence in customers worldwide,"Flavia Santoro, president of Procolombia said.

One of the exporting companies whose growth increased during this year is Fagate that, in addition to being present in 30 countries, he hopes to continue expanding the scope of their products in the Middle East.

According to its international sales director, Juan Pablo Avendaño, “we had atypical growth, taking into account the pandemic situation.We increase 14 % in exports.With Procolombia we have managed to have very good market information and a good accompaniment in terms of customer and prospects research to enter a country ”.

One of the company's goals is to enter the Southern Cone market, in countries such as Brazil, Uruguay and Paraguay;and continue expanding their reach in the Middle East where they have buyers in Iran.

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Through its official distributor in the Middle East, Maxima Brands, Fájate has achieved this market for a successful market for a year and a half.One of the elements highlighted.

“Despite the situation of the COVID-19 and its impact on the regional and world economy, our market and sales remain expanding and growing at a sustainable pace so much that in the last three months we have grown in 180 % compared to themonths of confinement and our projections for 2021 are even better, ”said Aldana.

The president of Procolombia added that “there are several national companies that are taking advantage of the market in the Middle East, Africa and South Asia.With events such as Expo Dubai 2021 we hope that the presence of the Colombian control and girdles clothing sector will be stronger and that more companies are encouraged to enter this market that has about 3.000 million de consumidores en la llamada región Mena”.

It is worth noting that Colombian fashion has had a good year by positioning its products in the Middle East.The sector took important steps with the alliance with Fashion Trust Arabia and Inexmod.Next year with Expo Dubai will also be the opportunity for garments such as control and others from the Colombian fashion portfolio can make themselves known in that region.

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