The patches program for the game shirt began in 2017 and was renewed this year after the great impact it had on the income of the franchises.Those that are in the main markets, such as Los Angeles Lakers, Los Angeles Clippers, Brooklyn Nets, New York Knicks or Golden State Warriors closed multiannual agreements for about twenty million dollars (17.7 million euros) a year for these active.

Its economic value is at the level of the new contracts that have been signed by the Naming Rights of the pavilions, show of the importance that the shirt patch acquired.Since then, the rest of the major leagues approved similar initiatives to accept the presence of brands in different assets, such as helmets (NFL and NHL) or equipment.Now, the NBA takes another step to revalue this active further and will include training clothes, as already done in European football.Clubs such as Barcelona, Chelsea or Atlético de Madrid achieved exclusive agreements for this asset and is the formula that is expected to be replicated in the North American League.

Training assets will include the shooting t -shirts with which players and shirts heat, which are used while sitting on the bench.The teams can extend their current agreements for the equipment or search for new partners.All agreements must be reviewed and approved by the NBA and will be effective as of 2022.

If a team chooses not having a sponsor, you can use a slogan of the franchise as an initiative.The patches must be located in the right sleeve, the opposite where the NBA logo is in the shirts, or the left chest, adjacent to where the logo of each franchise is located, so as not to interfere with that of Nike, which is inThe right chest.The dimensions will be slightly lower than the patches of the equipment.Currently only two franchises are without sponsor for the equipment: Memphis Grizzlies and Washington Wizards.It is estimated that the program has generated between 5 million and 10 million dollars on average for franchises, since not all have managed to sell them every year and also also take out lucrative contracts as the main markets.