MEXICO CITY.- With toys such as the Ksi Meritos, Neonatos, Mexican Pagüer and Chikiti Pun Taun, the Mexican brand Distroller has displaced the greats of the industry, such as Little Mommy of Mattel and even Baby Alive of Hasbro.

Eduardo Figueroa, CEO of Distroller, said that their babies are more popular among girls than those of other brands, success they have achieved in the last five years.

He stressed that the success of their merit ksi is because they created a different purchase experience from the rest of the companies.The rise of these toys was practically since 2013.

Having a merit ksi is an experience that begins in the store.A nurse explains to the girls the care they must have with their dolls, which are characterized by being heads and of different colors, such as purple or pink.

In the space where you can buy, you can also buy bottles, clothes, camitas and everything necessary for the best care of the neonate.

Although the popularity of these dolls continues to grow, Figueroa explained that they do not plan to sell them in other points of sale that are not department stores or the Internet, because in this way they ensure that the purchase experience is unique for their customers.

One of the great challenges that other companies face is to replicate the brand experience, since a wide space is required to expose both the dolls and their accessories.

The popularity of the KSI merits has made the pirate version sell with its accessories in tianguis and markets.Figueroa said it is difficult to fight illegal products, although they have denounced the problem.

JBF