Nobody wants to be this girl.The girl who is going to take a plane, protected from potential air conditioning with a certain yellow jacket, and finds them to take an unsuspecting photo.Another girl.Who will take the same plane.With the same yellow jacket.Yes, it is very good to go to the sales and buy, for example, a bardot neckline dress with the shoulders in the air in Zara, but then you have to be willing to stay that same afternoon to take something and coincide with seven other people with thesame dress or to tell you: “Ah, I have read an article about him.My sister also has it ".

The alternative to this is the usual: consume more in small and self -produced brands, which have infinite more difficulties in surviving.The problem is to get to them and even meet them.And that is where initiatives such as Barcelona Designer's Collective, the selection that the Village Roca and the FAD, the Association of Designers of Barcelona, of up to 62 emerging creators who for two months of summer sell their creations inAn ephemeral store within the Outlet Shopping Center.Professionals such as businesswoman Nani Marquina, the interior designer Lázaro Rosa-Violán, designer Miriam Ponsa or Graphist Claret Serrahima is responsible for selecting these new firms, which only have to have in common a certain link with the city and behis career and consolidation ”, that is, at the most difficult point.Although in the store there are proposals for interior design and graphic design, we have focused on fashion to select ten fashion brands and accessories that guarantee overcome the yellow jacket effect.And they also contribute to creating sustainable creative fabric.

Less Filling.From his workshop in the neighborhood of Gràcia, Sole Kularong produces pants, sweatshirts and dresses with serigraphic prints that remind those children's brands that one would like to work in large sizes.Its series are limited and their work method prevails local production and artisanal processes.Star Garne: Rosas shorts with paint stains.

Congo Studio.In Designer’s Collective, the study directed.In the first collection, dedicated to the United States, there are two cream -colored t -shirts and seventies that have embroidered the book titles that Blesa likes (Purity by Jonathan Franzen, and Love Poems, Anne Sexton) and twoCrop tops in black with the white embroidery, this time of movies: Wild at Heart, by David Lynch and Faces, from Cassavettes.Less than 20 euros the piece, they also serve as a perfect gift.

Après ski.Lucía Vergara gave that name to his jewelery firm because he conjures the same as his pieces, a nostalgic refinement and some holiday joy.It has been using geometric shapes for years in its pendants and earrings in very studied colors, worthy of a frame of Wes Anderson.Vegara looks for materials such as resin, brass or old accounts and builds pieces that owe much to design names such as the Memphis group.It has online store and the boxes in which you send the jewels are worth both penalty and content.

Deux Souliers.With sales in Yoox, Asos and stores from more than 20 countries, Nunu Solsona's brand has little promise, but they still have public to conquer.The designer, who was trained in orthopedics (something that anyone who adds her impeccable sandals) works by hand and with noble materials, but manages to keep prices on a reasonable scale, despite following those processes so exhaustive.All their collections have a common monacal and asexual air, which makes their pieces perfect to unbonit some garments such as delicate dresses or half -leg skirts.

Emma Pardos.This firm makes very coherent minicolections of bags, scarves and socks, which give much importance to graphics and materials.In the ephemeral rock store, Pardos sells the itten backpack (perfect for an iPad and little more) in basic colors and eighties roll and some of its fantastic socks.

IKA EDITIONS.The Polish based in Barcelona Dominika Niczyporuk has a rigorist concept of fashion, at odds with the superfluous.For those their "editions" are timeless and, most, without a predetermined gender, designed to last half a life.We stay with the culottes and the hood.

Naguisa.To say that "the espadgata has returned" is foolishness, because it never left.But it is true that for two or three years there are several brands determined to dignify the Payés of the Mediterranean footwear and one of the most prominent is Naguisa, created by Claudia Pérez Polo and Pablo Izquierdo.Their esparto shoes incorporate details such as satin tapes or prints but maintain the purity of such a classic design that is difficult to improve.

Ölend.Yes, that the Danish backpacks fjällräven Kanken are beautiful, but it is worth looking for local alternatives, such as these pieces of canvas inspired by those used by mountaineers in the 40s and 50s.The brand, created by Adriana Dumon, Fran Ríos and Antonio Longás at the end of 2012, presumes to make by hand, with tino and patience.

Paloma Wool.Unlike many designers, Paloma Lanna (that is his real name) usually says that fashion is not interested, but clothes.Daughter of the founders of Globe and Nice Things, Lanna combines her work there with her own brand that is sold exclusively online and breathes a completely different air.His garments (recently does not have shoes) are limited and numbered and almost all tell a story: a drawing made by an artist friend or print based on a photo taken by Paloma itself.They are garments that alone begin a conversation, one that starts with a "Where is this that you carry?"and ends who knows where.

Xisqueta.It might seem that winter is very distant, but a good sweater is probably the best purchase that can be made, at any time of the year.Those of this firm with ecosolidary project makers owe its name to a breed of sheep, the Xisqueta, native to the Pallars Sobirà region, in the Catalan Pyrenees.Its creators buy wool at just price at the few shepherds who still work with these sheep and transform them into sweeps worthy of a Kinfolk cover.The project won the National Handicraft Award in 2014.