McDonald's joins the list of restaurant brands to launch a clothing collection. As KFC did last October together with the Spanish fashion firm Kaotiko, the hamburger chain partners with Snipes to enter the closet of the brand's fans.

Coinciding with the company's 50th anniversary in Germany, McDonald's has chosen the German market to present Snipes x McDonald's, a collection of sweatshirts, tracksuits, t-shirts and bags that feature the chain's own motifs, such as its iconic logo, its red and yellow colors or its French fries.

“In the pieces we have designed, retro and hip hop styles come together. The years in which both brands were founded, 1971 McDonald's in Germany and 1998 Snipes, have also played an important role, ensuring the ideal combination for both brands. At the same time, the individual elements reflect the current fashion trends. Coupled with McDonald's signature color palette, the result is this fall streetwear collaboration," said Matthias Schübbe, Snipes Marketing Director.

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— epitome of Tue Jun 15 17:09:47 +0000 2021

Markus Weiss, spokesman for McDonald's Germany, has informed, for his part, that the European country is one of the first markets to offer the brand to retail fans.

The collection, called 'Sauce it up!, will be available from November 20 for the European markets where the fashion brand is present. Since mid-October, the promotional campaign has been on the air, focused on digital with the collaboration of influencers and youtubers.