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Actualizado a las 01/12/2017 - 15:23 Palabras clave：Disneyland,Toy Story

A new theme area of "Toy story" will open at Shanghai Disneyland. [photo: Zhang Peijian]

Shanghai, 12 / 01 / 2017 (the people online) -by next summer Shanghai Disneyland will open a new theme area, the seventh theme area of the park, in an attempt to attract more visitors to the well-known venue.

The newly added "Toy story" marks its first expansion since the inauguration last June, a step that demonstrates Disney's confidence in the Chinese market.

The new "Toy story" space will offer a meeting and welcome area, a shop and a theme restaurant.

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Visitors can reach Andy's courtyard and take a seat inside the slinky dog's elastic spirals, enjoy an exciting U-shaped ride at the Rex racer or board pony cars at Woody's Roundup, a segment that is designed exclusively for Shanghai Park.

A Chinese singer will compose seven Mandarin songs dedicated to the new area, among other elements that aim to bring a truly Disney and distinctly Chinese experience.

Disney did not reveal how large the new area will be, although its President Robert Iger revealed during the official opening of Disney Shanghai Park that there were still three square kilometers left for possible expansion.

"it's a Disney tradition to expand its parks every year," said he Jianmin, a professor specializing in tourism management at Shanghai University of Finance and Economics. "with Toy story marks a turning point, it will definitely attract new national and international visitors"

The Shanghai Park attracted more than 11 million visitors in the first year of operation, placing it at the top of the seven theme parks around the world and the most visited place in China, according to data from the Thematic Entertainment Association and Aecom consultant.

Disney has launched the race to dominate the $204 billion market in media and entertainment, according to PwC professional service provider.

"Disneyland benefits because it is a chain in its possession from intellectual property to the production of studies. Its competitors will have to expand distribution channels if they want to take advantage of it," said Professor he.

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