Salinas y Rocha continued his own venture by creating Elektra in the early 1950s, a company dedicated to the manufacture of radio and television transmitters.
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Who is Ricardo Salinas' father?
In the early 1960s, Hugo Salinas Price, father of Ricardo Salinas Pliego , assumed the General Management of Elektra. During his management, the store managed to consolidate 59 points of sale nationwide and, with this, the company's success was palpable.
However, it was Ricardo Salinas Pliego who revolutionized the retail trade business, since since 1987 the company managed to internationalize and the family's net worth was positioned as one of the highest in the country. In that same year, Salinas Pliego was appointed as the president of Grupo Elektra.
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