The Alcampo distribution chain has incorporated a second-hand clothing corner in its Diagonal Mar (Barcelona) center in collaboration with fashion re-, social initiative promoted by Caritas whose purpose is to favor the reuse of clothing as well as the socio-labor inclusion of groupsvulnerable.

It is the first time that fashion re-, a social project of Caritas, installs a corner in a hypermarket in Barcelona, and the second in Spain.This pioneer initiative in Spain that began its journey last May in the Alcampo de Sant Boi will extend, according to the company, throughout 2021 to other Alcampo centers.

The fashion corner is managed by the Formació I Treball Foundation (entity promoted by Cáritas Barcelona), is located in the Alcampo textile area and has an assortment of approximately 700 references with prices that will range between 2 and 20 euros, and they will vary depending on the different offers.

The incorporation of this new corner, says Alcampo.It involves taking another step for the circular economy and the reduction of waste also favoring the social integration of people at risk of social exclusion.

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Fashion is a social project that promotes the hiring of vulnerable people, accompanying them through a personalized insertion process with the objective of, once the necessary professional competences have been acquired, incorporate them into the labor market.The project counts in Spain with 36 plants right clothing and 3 treatment plants located in Bilbao, Valencia and Barcelona, in which the garments are prepared for reuse or recycled.

For its part, Alcampo is committed to putting a social initiative with a double objective: on the one hand, make visible the background of the fashion project re- and on the other, to raise awareness of consumers of the importance of textile reuse.Therefore, Alcampo yields space without benefit, being the entire margin generated by these sales for social projects linked to Caritas.

Alcampo and Fashion have collaborated since 2020, after reaching an agreement for the installation of Cáritas clothing collection containers in their parkings, something that is already a reality in about thirty hypermarkets.In addition, Alcampo donates to this entity the garments of its stores that are suitable for use but not for sale, to be included in the reuse circuits, recycling and fashion donation re-.

Alcampo and fashion re-

Alcampo gathers the formats of hypermarkets, supermarkets and proximity.It currently has 310 centers (62 hypermarkets and 248 supermarkets) as well as 53 gas stations, online commerce service and a template of more than 20,000 people.The company has the Top Employer label, granted by Top Employers Institute, which recognizes the company's human resources policy, as well as its work environment and welfare promotion.

Fashion re-, meanwhile, it is the social initiative promoted by Cáritas, framed within the social and solidarity economy, aimed at the collection, reuse and preparation for textile recycling.It has 6,000 containers on public roads and other private locations (such as schools, health centers, supermarkets, etc.).Those suitable garments to offer them a second life are put on sale in one of their own 100 stores, where, in addition, the people who need it can also acquire their garments, through a normalized purchase experience and without any cost.Through its activity, Fashion has generated 1,000 jobs, 500 of which are intended for people at a situation or risk of exclusion that they carry out within fashion their insertion itineraries.