Cryptodivisas are gaining more and more land on the day to day of the current digital ecosystem, taking visibility that had not achieved so far.Consequently we can see a rise in the prices of some of the most used cryptocurrencies and a broader penetration in the market, where they begin to be seen as an innovative and alternative means of payment.

Also the use of blockchain technology has had a great boost in recent months, especially by the NFT hand.Non -fungible tokens represent digital assets backed by this technology, which makes them unique digital goods, and very attractive to the business marketing strategy.

For example, in recent months there has been a considerable boom around NFT -based games, which are creating a growing economy based on cryptocurrencies and blockchain.On the other hand, these digital assets have also made a special place among large companies as a means to boost their marketing campaigns, and reach new communities.

Correos is thrown into the world of NFT with the emission of cryptosellos

The NFT provide companies and brands for an innovative and differentiating element for their branding and visibility campaigns, having an exclusive character, focused on reaching users with a deeper interest in the digital medium.

Within the Spanish market one of the companies that has decided to bet on this NFT trend has been Correos.The Spanish public company dedicated to postal service has been diversifying its business for a few years, as demonstrated by the bet by Correos Market, its local marketplace of local products.

And now, he has decided to try his luck with the NFT, by the hand of the British consultancy Grant Thornton and the Blockchain technology of Ethereum.This project includes the issuance of a limited series of cryptosellos, which will have the same usefulness of conventional stamps.These cryptosellos have a unique token character, whose authenticity is supported by blockchain technology.

The contract made with Grant Thornton is around 163.000 euros, to develop this business model within the Ethereum network, the second most used in the world of Blockchain.

In any case, Correos will not be the first postal company to resort to cryptosellos.In 2019, Austrian Post became a pioneer in this field broadcasting 150.000 units of this type of stamps, authenticated through blockchain and usable to send packages, at a price of € € €

Luxury and blockchain: the case of Louis Vuitton

Louis Vuitton is an icon of fashion worldwide, so its foray into this world gives greater acceptance and visibility to this digital trend.The French fashion house has designed a game called Louis The Game, which is based on the history of its founder.

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This will have Vivienne as the protagonist, a character who must travel a world inspired by cities where the fashion brand has a large commercial presence, such as Paris.Tokyo, Beijing, New Yorky London.As the character is walking, he must collect candles called 200 anecdote, in honor of 200 years of the birth of Louis Vuitton.

Beeple, a renowned digital artist and creator of NFT has participated in this project creating 10 of the 30 NFT collectibles that can be found in this game.According to what was said by the fashion brand, these NFT cannot be sold and will be merely collectible, seeking to offer an educational experience through the game rather than generating profits.

This is not the first time that the clothing company ventures into the world of digital designs.In 2019 he collaborated with the video game League of Legends for the creation of a new appearance for one of his characters.They also created a trophy case that is given to the winner of the World League of Legends Championship, one of the most important events in the Esports panorama.

Football also finds its way in the world of cryptoactive

The sports scene was shaken in recent weeks with the game of Messi of the F.C.Barcelona and its subsequent signing at Paris Saint-Germain.In the same way, the cryptocurrency market presented great fluctuation, through the French team's fan token.

The PSG, as the token of this team is known presented a historical increase, reaching a value of $ 61.53 during the negotiations for the union of Messi to the team.Also, according to the statements of Saint-Germain, the agreement with the Argentine player will include payments in this cryptoactive.This trend has spread to several teams such as Manchester United, Arsenal, F.C.Barcelona or a.C.Milan found in this tokenization a new business model.Interestingly, Messi himself recently announced that he will launch his own NFTS collection.

But the prominence of the NFT in the sports world goes much further.Thus, for example, Soreare is a fantasy football platform backed in blockchain technology, where players are fungible tokens cards, and they are sold for large sums of money.

Also the Sports Ecommerce Soccer Emotion threw this world a few weeks ago, selling a virtual copy of Messi's shoes.This NFT was put at auction on the Open platform, opening the door to new marketing opportunities for the Spanish company.Opensea is the main marketplace worldwide for digital goods, with a wide variety of assets and collectibles of any kind.

NFT auctions to support digital art

Following the sports line, the ASICS sports clothing and accessories company has also joined the NFT wave.Last July the brand made an auction of different NFT based on some of its own designs.With the income of this initiative the company intends to support the ecosystem of digital assets, with a program that seeks to offer artists from the digital medium an environment where they develop and be able to give global visibility to their art.

With this Asics remains at the forefront of the new digital trends, while opening its doors to new business models.As Joe Pace, Chief of Commercial Development of ASICS applications, expressed, “digital experiences are part of our daily life.I find it difficult to imagine a future in which digital goods are not relevant in the lives of most people ”.

The case of Pringles and its cryptsabor

Pringles, with its wide variety of flavors, is one of the most recognized brands when it comes to fried potatoes globally.And now, to take its brand to new horizons it has launched a new flavor never proven before, NFT form.

The non -fungible token called Crypto Crisp has a limited edition of 50 versions, and is presented as an MP4 file.The same shows a can of gold pringles, in which potatoes are shown as cryptocurrencies.The design is the work of Vasya Kolotusha, a digital artist, who will receive 100% of the sales income of this token, launched to the market of the hand of rarible, with an initial value of 0.0013eth, equivalent to 2 dollars.

On the other hand Taco Bell, the American fast food chain, has also ventured into the current of digital assets through the rarible platform.In this case, the company announced through a tweet the sale of 25 tokens in gif format and images related to its flagship dish, the taco.According to the company, the initiative was a complete success, since in just 30 minutes the tokens had been exhausted.

The profits of these sales were donated to the Live more Scolarship, a study scholarship.Additionally, the company said that with the purchase of the NFTs they included a virtual gift card for a value of $ 500 in Taco Bell.A big surprise for chain followers that have acquired these tokens.

Coca Cola celebrated Friendship Day with an NTFS auction

On July 30 Coca Cola announced its first foray into the world of NFT, by the hand of a Cocacola Friendship Boxes auction.This initiative occurs together with the Tafi team, a company specialized in creating custom avatars and 3D content.

These boxes simulate the old vending machines of cocacola, and when they open them they will give the consumer some additional nfts in the form of a NFT, such as a futuristacon jacket the logo and the colors of the brand, which can be used in Decentralized, a reality platform of realityVirtual built in Ethereum's blockchain.

In addition it will also give an updated version of the brand collectible cards marketed in the forties.Finally it will have a Visualizer, a sensory experience reminiscent of the users of a bottle of Coca Cola and the sounds that come with their enjoyment.

The auction of this happiness box took place from July 30 to August 2, at the NFT Open Marketplace,.As expressed by Coca Cola, all auction profits will be donated to the Special Olympics, of which the company is sponsoring.

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