Paradise for hunters

04-19-2012

Isabel Vilches.Photographs by José María Presas.

Serbal is a tree that gives a red fruit (serba) similar to a cherry and very useful in the world of hunting.When the rechistas find them nibbled is that there are possible prey close.From there the name of Serbal de los Hunters was born, the last great armory open in Madrid.

This business arose from the effort and investment of Pepe Pazos and Cristina López Ceballos."He hunted with my father and knew me since childhood.At the beginning of 2007 we met and told me the project, because I wanted to ride with me, which I am also a shooter.He, who is an expert, considered that in Madrid there were no good assemblies that offered all kinds of products in the same place, as in other countries, where this type of trade is larger and more complete, such as hair, in statesUnited, which is almost a supermarket and where they offer you exquisite treatment, "he explains.

A year and a half passed from that meeting.In September 2008 he opened its Serbal Hunters doors, on the Madrid Paseo de Pintor Rosales."Our idea was to create a company that encompassed the world of weapons but also clothes, accessories, travel, bookstore...The concept of armory in Spain is that of a neighborhood business, based on the success and personality of the owner.When he retires, they usually close, "explains Pazos.

This ambitious young project is already a place of reference in the capital and one of the five most important assemblies, in addition to the most extensive (700 square meters)."We start at the worst economic moment, but we have managed to place ourselves in a very good position," López Ceballos continues.With a turnover of one million euros the first year, thanks to the web they intend to extend the business throughout Spain and, with it, that the company doubles its income in 2014.

The store is divided into two floors and houses about 15.000 references.The superior hosts casual clothes, with international firms such as Woolrich, Glovell (Trencas de England, which Churchill was put), Meyer (pants), Le Chameau (rubber boots) and Austrian classic design Austrian clothing.Also nationals like t.Ba and even its own brand: s of the hunters (shirts, corduroy pants...).

The lower floor has been dedicated to hunting properly, with workshop, gunsmith, library, shooting simulator and technical clothing (firms such as Hindu-Ko, Blaser or Univers can be found) Univers.In addition, on request and thanks to replic-hunt, converts trophies into personalized bronze miniatures.

More Info: Tel.: 91 559 76 46.www.SERBALDELOSCAZADORES.com