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Share Off-White designs three virtual masks for Snapchat and you can now see how they fit you

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Coinciding (by chance) with the tightening in Spain of the regulations that require wearing a mask even if there is a distance and we are outdoors, Snapchat presents its collaboration with Virgil Abloh's clothing and accessories brand, Off-White. It is an augmented reality lens that will mark the starting point of a series of collaborations that will take place this year.

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This lens allows Snapchat users to virtually try on a selection of three Off-White masks in augmented reality. The models are inspired by the physical pieces of the spring/summer 2021 collection, so they can also be purchased in real life in the firm's online store .

Likewise, users of the social network will also be able to wear an Off-White mask in their selfies with Bitmoji. In addition to being a creative way to publicize Abloh-designed face coverings, it is an engaging tool to promote mask-wearing and build bridges between how we express ourselves digitally and in real life.

This collaboration is the latest in a series of Snapchat projects with artists such as Damien Hirst , Christian Marclay , Alex Israel , and Harmony Korine , with the goal of demonstrating how the physical and digital worlds can come together to bring creativity and individual expression to life. younger audiences.

How to put on the Bitmoji x Off-White masks:

Photos| Snapchat

Share Off-White designs three virtual masks for Snapchat and you can now see how they fit you