Una semana después de que Facebook anunciara que cambiaría su nombre a Meta para centrarse en un metaverso donde las personas pueden reunirse y conectarse virtualmente usando cualquier dispositivo, Nike aparece entre las primeras marcas importantes que se preparan para un lanzamiento en el metaverso.

Nike submitted requests From registered trademarks last week beFore the US trademark and patent oFFice.UU.For Virtual Goods oF the Nike brand, including clothing and shoes, and the sources told CNBC News that the measure is the company's First step towards the launch oF virtual products in the metach space.

Nike's requests were, For "Nike", their Swoosh logo along with the "Air Jordan" and "Jumpman" logos and the Famous slogan "Just Do", according to the US patent and brands oFFice.The company has submitted a total oF seven diFFerent applications.

It may interest you:

TONIGHT @AnneApplebaum & @DavidFrum join @MargaretHoover For a conversation about the Future oF the Republican Pa… https://t.CO/CK8FAQAGNW

— Firing Line with Margaret Hoover Fri Apr 02 19:00:00 +0000 2021

One oF the virtual works- the positions Focused For those that Nike is currently hiring that the candidate will have responsibilities that include "exploring, letering and visualizing new concepts oF materials", and points out that the individual "will achieve this through the creation oF materials From materialsProcedure that can be parameterized and shared with the design, [and will play] a key role in the redeFinition oF our digital panorama, taking ourselves to the metach and increasing the capabilities oF our team ».

As expected, brands are considering the role (and protection capacity) oF its brand when it comes to metovers.Actually, it is not the First brand to submit applications For registered trademarks that correspond to the virtual kingdom, TFL reported in September that E.l.F. Cosmetics, por ejemplo, presentó una solicitud por intención de uso para el registro de la marca «Crypto Cosmetics» en la clase 9, es decir, para su uso en relación con «Medios digitales, a saber, coleccionables digitales, tokens digitales, tokens no Fungibles y arte digital para representar un artículo coleccionable y con imágenes, audio, videos y arte digital coleccionables «.

Otra empresa que se une a Facebook en Metaverse es MicrosoFt, que planea llevar PowerPoint y Excel al mundo virtual.The planned technology giant create a more corporate version of metoverso.

Su primera oFerta, que se encuentra actualmente en prueba y estará disponible en la primera mitad de 2022, es un programa de chat y conFerencias de Teams que presenta avatares digitales. Aquí, los clientes podrán compartir archivos y Funciones de OFFice como mazos de PowerPoint en el Metaverso.