En 2021, los NFTs irrumpieron en Internet de una manera escandalosa. Cada semana, se daba a conocer que una obra digital se vendía por cientos de miles de dólares o que varios artistas y millonarios se unían a este mercado para presumir sus compras en redes sociales.

NFTS fever attracted the attention of digital artists and cryptocurrency investors who saw a new business model in which they could control almost everything.

The idea that was sold to the world about NFTS was good.If you are an artist or creator of content, you have the opportunity to sell your works safely and at the price you choose, these can be images, illustrations, videos, gifs, avatars, sounds, etc..

But if you are who bought that digital file, you can collect it or put it again for sale at a much higher value, especially if it was an exclusive, legendary or rare NFTS.This article of the Verge portal explains the process more in detail.

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For any case, it was a win-win.Digital artists obtained large sums of money for their works quickly and buyers were made of files that increased their value every day.

However, companies around the world, speculators and even people dedicated to the digital scam also began to explore the world of NFTS to devise new ways to make money fast, since to date there are no legal and fiscal regulations on transactionsWhat are made for these files.

The new traps in the NFTS

Recognized companies are looking for fast money

One of the most popular cases about its foray into NFTS is the NBA, the United States Professional Basketball League.In 2021 the NBA Top Shot opened online, its online store dedicated to the sale of NFTS related to this sport.

Among the most controversial products they sell are clips of NBA stars play videos such as LeBron James, Derrick Rose or Michael Jordan, which reach prices of up to 1 million dollars.

These clips are offered as legendary moments and their value is established by the importance of the player, the type of match that was played, the date and how impressive the basket was.

For people who do not want to risk so much money from a single payment, NBA Top Shot has packages for beginners ranging from 5 and 10.

Do not go so far to find similar cases.In Mexico, the Chivas soccer team also launched its first NFTS collection that includes images, video clips and GIFs with values close to 40 thousand pesos in mid -2021.

Adidas did the same.In December 2021, the German brand announced its entrance to Metaverso with a collection of NFTS in collaboration with some of the most popular creators of this virtual world, such as Bored Ape Yacht Club, Pixel Vault and Gmoney.

The sale of Adidas NFTS was a success and all the pieces were sold quickly, gaining up to 22 million total dollars, because the output prices were very high with the justification that the products were the result of one of the collaborationsmore exclusive ever seen in the digital world.

But that's where the problem is.Unlike the first digital artists who began selling NFTS and delivered copyright to buyers, companies are not doing so.

The videos of play repetitions that the NBA sells do not become the property of those who buy the NFTS;Chivas images do not detail if buyers can have all the rights over them and Adidas does not guarantee that the skins that they already sold will be unique forever.

These bad practices have also been adopted by companies dedicated to the massive generation of NFTS, who hire digital artists to create collections of up to one thousand similar pieces, but with slight changes, which do not give buyers the total rights of the image.

It is true that blockchain technology generates a digital certificate to a file and the transactions that have been made about it, but only in the online world.In real life, rights over these products are not reaching buyers.

And it is that many of the NFTS works that are sold today do not really be owned by buyers;but at the time of acquiring them, the platforms send them a link where the file is hosted.This does not prevent anyone from downloading, seeing or using it on any social network.

The NBA videos are the best example, the clips of the play they sell can be seen on YouTube, television news or even on the official social networks of the League free of charge, without this being in an economic benefit of theperson who paid thousands of dollars for him.

The lack of regulation on the type of products sold as NFTS generates confusion in buyers about the guarantees and rights that its acquisition in the real world has.

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Scams with stolen and manipulated art

Another serious problem that arose with NFTS is the theft of art and digital content that companies and platforms are committing to earn money.

There have been hundreds of cases around the world in which artists and content creators find their works for sale on platforms that did not even know about their existence.

In July 2021, this came too far, when it was announced that many of the illustrations of the Qing Han artist, who died in 2020 because of cancer, were put on sale at a NFTS site without the consent of his family.Many of his works were sold in values greater than 20 thousand Mexican pesos.

The theft of digital art is complicated to identify for the original creators, since there are hundreds of stores that offer thousands of files a day and it is humanly impossible to review each one in search of a probable plagiarism.Many times, it is the followers who notify them that one of their works is for sale.

Manipulated art is another way in which companies and scammers are generating fortunes in the digital world.This is the creation of artificial robots and intelligences designed to generate almost random images that are auctioned as legendary NFTS.

There are sophisticated versions that allow to create complete collections, for example, of the same avatar, but with a characteristic detail such as a different hairstyle, color or clothing;even much simpler applications that only make a filter stack, such as the Nigth Café page.

Manipulating art in this way generates a loss of authenticity of the works and greater speculation of supply prices.

Video games and metavers

Similar to the case of Adidas, many clothing brands and developing companies are entering metoverso through NFTS.

The Ubisoft video game developer, for example, announced that the next installment of her Assassin’s Creed title would be spearhead for her new Quartz platform, which will sell NFTS that will be exclusive and visible items in the game.

Although, micro transactions (or payments to unlock accessories or resources) are already a constant in almost all video games today, the idea of Ubisoft is to sell items that players can return to market again and again.

Also, there are video games that are already a NFTS by itself, such as Axie Infinity, in these, players who buy more money or items, are the ones with the most advantages over others.

This causes many competitors to quickly abandon the platform, devaluing the value of the cryptocurrencies used in the video game.

Another strange phenomenon caused by NFTS video games are the "scholarships", in which the players who have spent the most money in the game "scholars" to those of lower resources to play for them, in exchange for articles that overcome them.There are Facebook groups dedicated to this.

Huge prices for content without value

The NFTS were presented as an alternative to explore to grow digital art and support creators, but soon they proved to be a money machine for people with bad intentions.

The sale of tweets and memes that have circulated for years on the web at millionaire prices made it clear that a accurate regulation was needed to avoid speculation and scams.

Many pages, companies and cryptocurrency investors have been accused of buying and selling several NFTS to manipulate the price of the files and simulate that they are high value products.

Investing in an NFTS is, for now, a high -risk bet.There are no guarantees about the real value of a digital work on the Internet or the rights that buyers have on them.

If you are considering spending money on a ape image, a video of a play, a famous someone's tweet or an illustration that could have been plagiarized, it is best to thoroughly investigate what your rights are as a buyer and if in reality that fileOk as it is offered.

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