Mango expands its teen line pop-up model to other Spanish cities, after the good reception of the first temporary store opened on Rambla Catalunya in Barcelona. Specifically, Mango customers can already find this pop-up store in three more cities: Marbella (La Cañada Shopping), Mahón (Calle s'Arravaleta) and Granada (Nevada Shopping). In addition, before the end of the year, the company plans to open at least four more stores of this type in cities such as Madrid, Seville, Valencia and Barcelona.

The good reception of the first pop-up strengthens the firm's commitment to a line aimed exclusively at young people over 11 years of age. In this expansion plan, Mango will maintain the initial concept of the first store, where the shopping experience is fully adapted to teenagers, who can unleash their creativity in the TikTokStage area, recreating choreographies and taking fun selfies.

How to do thunderbolt pose - Vajrasana. In this step-by-step yoga tutorial, I'll share how to do the pose, variatio… https://t.co/h3q5RLqte8

— Di Hickman Mon Apr 05 18:43:00 +0000 2021

In these new premises, all the elements involved in the decoration are pure experience for the customer. Specifically, the teen public will be able to enjoy rest and mobile charging areas, and exhibition areas and stands. These spaces will also constantly renew looks to inspire customers.

However, although the distribution of all the pop-ups maintains this essence, Mango's goal is for all these openings to become iconic spaces in the city in which they are located. Therefore, each of the stores will have different characteristics that will make it unique, such as the use of a different color range. Under the hashtag #mangoteen, the firm intends to promote the creation of content by enabling impressive and eye-catching spaces that generate a direct effect on adolescents.