Tegucigalpa, Honduras.

The current lifestyle has changed as well as the demands and expectations of consumers, which is why throughout LG Electonic history has reaffirmed its mission of achieving their satisfaction by offering innovative products and services, ofWorld quality, that facilitate and improve their daily life.

The renowned LG Electronics technology and innovation company is proud to announce its 40th anniversary in Central America, the Caribbean, Venezuela and Ecuador.

Since its origins in 1947, the year was founded by businessman Koo In-Hwoi with the name of Lak Hui (pronounced 'Lucky').

The company guided its efforts to market personal hygiene products such as toothbills, home cleaning products, detergents for clothing, hand soap and facial creams, among others.

Thanks to the great reception of this business and its expansion, by 1958 Goldstar Co. Ltd. was founded (today LG Electronics Inc.).The new company born after the Korean War was positioned as a pioneer in the market of manufacturing electronic devices and consumer appliances in its country.

Subsequently, in 1995 when Zenith is acquired, Goldstar changes his name to LG Electronics and decide to design a logo containing in its symbol the values of the new brand identity.

In this way, over the years it has been possible to demonstrate a constant evolution that has made it the global brand that we all know today.Which seeks to offer optimal solutions and new experiences through constant innovation for a better life.

For 1981 LG Electronics chooses Panama, thanks to their strategic position allowing them to start redistribution operations to all Caribbean, Central and South America countries.

Opening his first offices on July 14 with Panamanian and Korean businessmen, the first office under the name of Goldstar S.A.with bases in the colon -free zone (ZLC).

Later, for July 2, 2019, the Korean Multinational Company of Technologies, LG Electronics (LG), opens its new corporate headquarters in Aquilino de la Guardia street.

He currently continues from Panama, controlling the region and offering services to his parent, subsidiary or filial house in other countries, which is made up of a multidisciplinary team that works hard with the purpose of offering a satisfactory and satisfactory purchase experienceinnovative to consumers.

Recently, LG Electronics announced the inauguration of its first physical and virtual store in Latin America in Panama, LG Store, with the aim of being closer to their consumers and offering them more personalized services, where they can enjoy an experience that will facilitate their lifeand will give access to a wide variety of unique products and with an immediate customer service.

Likewise, the incorporation of LG Store to Instagram Shopping is part of his vision and leadership in the current world situation, which has changed the behavior of the consumer when buying, mainly opting for making their purchases via online and from the comfort of their home, facilitating users to save their favorite products from this renowned social network.

With only four simple steps you can immediately observe their cost, specifications and directly visit the product catalog on the LG.com portal.

All these advances and innovations seek to meet consumers' demands and expectations.LG Electronics is aware that world technological trends have been changing, therefore, they work to offer a wide range of electronic and white line products that meet both the different needs, tastes and preferences of final consumers, and the business sector.

Proof of this, have been the innumerable awards that they have won on the world stage of innovation.As those achieved at the CES® Innovation Awards 2021. in Best of Innovation for its LG OLED TV technology and LG Instaview® Door-Door® Refrigerator LG technology.

Family care has an incomparable value, this point of great priority being for LG Electronics.

Given the constant search for a better life, the brand has developed white line products to be the best allies in the home: its washing machines were designed to wash without mistreating clothes, technology in its refrigerators retains the freshness of food and protectsFamily savings due to its low energy consumption, and what to say about its microwave ovens, in which, just by pressing a button, dishes can be cooked in less time, with less fat, better conserving its flavor and consistency.

Likewise, music lovers will be able to have a shocking musical experience with the LG Tone Free HBS-FN6.That, with a clear and spatial sound of Meridian, its Uvnano technology and an elegant and comfortable design will live the true experience of using wireless headphones.

For those who want more comfort when working or entertaining their best option will be the LG Gram laptops line.These innovative devices are ultralight, ultra laptops and with exceptional performance and a long -term battery.Continuing thus, the legacy of the brand of offering computing to take anywhere.

At the same time, the company has highlighted teams that seek to revolutionize the lifestyle of their consumers and allow them to enjoy the facilities of an intelligent home and take care of their health.As the laundry solution of a single LG Washtower ™ unit that occupies half of the floor space while it deals with ultra large loads, LG Cordzero ™ and other laundry and air care solutions, including the LG Puricare Wearable Air Purifier, betweenmany more.

'We celebrated this 40th anniversary of LG Electronics in Latin America with its team of professionals with a presence in more than 28 countries and with a workforce of more than 74,000 people-at a global level-always seeking to give added value to consumers soPromotions and alliances are constantly developed that allow providing a more complete experience.

Additionally, the guarantee of approximately 3,100 patent records in 16 countries ensure the quality and advanced technology of its products, 'said Luis Eom, president of LG Electronics for Central America and the Caribbean,

LG Electronics continually seeks to innovate and develop more ecological options, which provide intelligent solutions to their customers while protecting the environment.

In 2009 he announced his world sustainability program Life's Good When it's Green, an initiative that focuses on sustainability through eco-design and eco-products, as well as in the reduction of hazardous materials, the recycling of materials and the use ofElectricity responsible for climate change in the world.

All these points mentioned above, reaffirm the successful trajectory of LG Electronics philosophy, which manifests itself day by day with the preference of its consumers.By having products that cover their needs, with avant -garde designs and that offer them innovative technological experiences and with a first service.