We live in a time when the eyes of the world are on this region. One of the greatest proofs of this is the popularity of names like Johanna Ortiz, which is currently one of the most popular brands within e-commerce consumption, whose main signature is ruffles and prints inspired by its Colombian heritage.

LAFS: the opportunity for new designers to promote their talent

One of the different priorities of LAFS is to promote the talent of our region. While many Latino designers have found success beyond the borders of their home country, LAFS believes that there are many more who deserve international exposure.

This abundance of talent is why, for the first time, LAFS will select a showroom with 40 top Latin American brands for this edition. These brands will be able to showcase their product to international buyers and retail specialists from around the world, as well as editors and other 2019 attendees, including top fashion influencers.

Some of the world's largest retailers will be looking for new talent. Some of those who have already confirmed are: Net-a-Porter, Shopbop, Farfetch, Browns Fashion, Matches Fashion, Bloomingdales, The Conservatory, Armarium, Boho Hunter, Cooperativa Shop, Maison Marche, Maris Collective, Enni Monaco, St. Dom , Mandolin, Hampden Clothing and Serenella.

What is LAFS looking for? A great design, originality and commitment. Regardless of whether your brand is emerging or more established, we are looking for great pieces that reflect Latin American talent. Clothing, jewelry, swimwear, shoes and accessory lines can be worn and become a benchmark for local talent. To find out how to apply, you just have to take a look at their website.

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