Far from wanting to bury the hatchet, Kiko Rivera has not stopped publicly provoking his mother. Isabel Pantoja and he have been estranged for months. After the live call to 'Saturday Deluxe' by the former 'Survivors' contestant came the special 'Singer: the poisoned inheritance'. The rest is history.

Precisely the farm that the late Francisco Rivera Paquirri built to live his dream life with the tonadillera and his son has once again been the protagonist. While Isabel prepares to give her last concert (show in which she will only be supported by her niece Anabel de ella), Kiko Rivera launches her own clothing brand and uses Cantora as a symbol of the new company of she. Although with K, from Kiko.

Kantora is mine (Kantora is mine) is the latest professional project of the DJ, who has decided to broaden his business and start selling t-shirts and sweatshirts for both men and women, caps, mugs and other products. A project that has generated a lot of commotion on social networks, where many users, without declaring themselves "pantojistas" or related to any member of the clan, have made the singer's decision ugly by continuing to try to capitalize on his family problems.

The products found on the online website of the new merch in the Kiko Rivera store have prices that range between 13 dollars for a black mug (the white one costs $16) and 42 dollars for backpacks; which in exchange would be about 11, 13 and 35 euros. The reason why he sells in Spain in dollars and not in euros is a mystery.

"The day of the premiere of my new brand has arrived... I hope you like it and have a nice acceptance to improve it and do more little things... I hope you enjoy it as much as I create it. I love you", announces Isa Pantoja's brother , who will not attend the Pantoja concert tonight in Jerez either.

In addition to proclaiming himself the owner of the Cantora estate – which is partly true – with the phrase that surrounds the logo, the seal has another special meaning. And it is that, within it, the head of a bull can be seen, a clear nod to his paternal roots.

At the moment there is no news or reactions from Isabel Pantoja to this latest provocation - or lunge, if we speak in bullfighting terms - by her son and, although it is not her own, she may be encouraged to comment in a couple of hours when I go up to sing on stage.

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