Versatile garments at competitive prices can be found at the Hija de Tigre store in Heredia, which joins its stores in Escazú and Pinares, said Melissa Quirós, a partner.

What motivated the opening in Heredia?

The Daughters of Tigre from Heredia have been our clients for a long time from digital platforms, this year with a relevant participation through purchases at hijadetigre.com, so opening in Heredia, despite being a risk within a year with economic crisis, it felt like a natural step in our strategy.

Read more: Hija de Tigre opened a second location in Escazú

What is the most recent collection?

“The Merry Collection”, a Christmas-themed capsule collection. We were the pioneer store in launching fashion with a Christmas theme and the clients have loved it.

This is not something new within our strategy, since in the past we have launched capsule collections with other themes, such as home decoration, for example.

What distinguishes the brand?

Exclusivity at an affordable price, that is, few garments of each style at competitive prices.

We have a wide range of fashion and accessories, for ages from 17 to 65.

Versatile, comfortable fashion, aligned with world trends and above all garments that enhance the unique beauty of each woman.

Read more: Entrepreneurship Hija de Tigre launches to conquer the west

Do the collections vary from store to store?

All our stores are of different sizes, so the amount of inventory available varies, as well as the purchasing behavior is different, so the inventory will never be the same from one store to another, however, our premise and objective It is always that the latest collections and the latest styles are available in all four stores, including digital, as much as possible.

What characterizes the design of the new premises?

The use of organic materials, colors that give us calm, a lot of wood and natural materials such as rattan.

The installation of a large aerial at the entrance of the store and some clay lamps generate that impact and reflect our love for decoration and detail, they were made by Daniela, my sister and leader of Fashion, Shopping and Styling of our stores, under his personal project: Unusual.

Why open at this time?

We cannot be paralyzed, we must keep dreaming, working hard and taking risks. It's the only way to move on.

How has the brand reinvented itself?

Focus on E-Commerce, hijadetigre.com has behind it an operation and focus at the same level as a physical store.

We build platforms that add something positive to the lives of our clients, an example of this has been Círculos 3:33, a social platform hand in hand with Debi Nova.

Who?

Names Daniela Quirós, Melissa Quirós and Gabriela Arroyo

Partner Positions

Entity Daughter of Tigre

Hijadetigre.com website