Con el reciente anuncio de Saint Laurent, ya son seis las marcas de lujo que eliminan las pieles de sus colecciones de moda.

“Ir completamente libre de pieles como grupo es lo correcto: lo hacemos por convicción, por el bien de la ética y la modernidad”, dijo François-Henri Pinault, titular del grupoKering.

Pinault es, además del marido Salma Hayek, integrante de la tercera familia francesa más rica de Francia. Él y su padre comparten una fortuna de 46,8 mil millones de dólares y, según Forbes, esto los ubica en el puesto 27 del listado de multimillonarios del mundo.

Como presidente y director ejecutivo de Kering, François-Henri Pinault, tiene en su portfolio de marcar de lujo a, entre otras, Saint Laurent, Brioni, Bottega Veneta, Alexander McQueen, Balenciaga, y Gucci. Esta última fue la que ya en 2017, dijo adiós a las pieles animales en sus prendas. De manera gradual, le siguieron el resto de las marcas de ese grupo premium.

"The world has changed along with our clients, and luxury naturally needs to adapt to that," said François-Henri Pinault.

"We believe that killing animals not to eat them but only because of their skin, it does not correspond to modern luxury, which must be ethical, and in tune with the times and the issues of society," Marie-Claire Daveu, director of Sustainable Development, told AFP.of kering.

Anticipating what today is Snob, this powerful Avizora group that its client in training or future client will be an consumer increasing.And this "no more skins" policy is part of what they call "sustainable luxury".

The client of the immediate future is attentive to the sustainable criteria of the brands that consumes.

Thus, in the Autumn 2022 collections of Saint Laurent, Brioni, Bottega Veneta, Alexander McQueen, Balenciaga, and Gucci will not have garments of or with skins.“For many years, Keing seeks to lead sustainability, guided by a vision of luxury that is inseparable from the highest environmental and social standards and values and values.(…) Now the time is to take a step later putting an end to the use of skins in all our collections: the world changed, ”said Pinault.

This luxury company also has other premium brands such as the Boucheron and Pomelato jewelry stores, or the Girard-Pergaux watchmaker.In 2020, Keing had more than 38 thousand employees and their income was 15.180 million dollars.

EI / DS