By Paula IkedaEmailNews
In quarantine, Flor Torrente's creative mind gave life to a new passion: clothing.
Accustomed to living between photo sessions and racks full of designer clothes, the daughter of Araceli González -recognized by her jewelry brand, Helicia- has just turned the company around:
Now he also designs clothes!
Thus, the brand that she created together with her friend Agustina Bruzón broadens her horizons.
This is how they first started with basic items, which do not fail: monocolor jumpers (or hoodies).
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And, for the launch size, Flor Torrente summoned her younger brother, Tomás Kirzner (son of Araceli González with Adrián Suar) as her best model.
The actor got to work and so the two posed together. "Brothers be united, that is the first law," Flor posted on her networks:
"I handle a level of 'excitation', I can't contain it," she commented, capturing her brother Tomás de Ella in the photo.
In this way, divers join Flor Torrente's proposals. A way to reinvent Helicia in times of pandemic.
"This pandemic changed our entire perspective, vision, and projects. But it also invited us to reflect, reinvent ourselves, and adapt," wrote Flor, who claimed to be "in love with comfort."
Flor hopes to keep her pieces of jewelry and add her garments to her brand according to the times of quarantine:
"We understood that Helicia had to change and that we wanted that change to be accompanied by what drives us to be better human beings."
Thus, first was the incorporation of the chinstraps with logo (total success), Flor accepted the shipments, the digital forms of payment, installments and Helicia remained standing.
Today, she launches two models of frieze jumpsuits, for her and for him. "We present to you our new babies, so that you can be warm and hugged a lot at this time."
The Black H and Pink H models are unisex , oversize and come with a hood. Its pre-sale has already started and it explodes.
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