The culture of release clothes every Friday has to die.It is clear to Icíar Martín, one of the three pillars of Añino Merina, a textile and footwear brand that has just been born -a horse between Asturias, León and Extremadura -, with the aim of «putting durability fashionable, because either we changeFor attitude or we will change for necessity, ”says this entrepreneur."It can't be that we have t -shirts in the closet with the label on," he continues.

This Salamanca - Ovetense, for 32 years - has plent."Fernando is 28 years old and is part of a third generation of farmers and their wool reaches excellence," he says.That quality is repeated in the work that Antonio does, a craftsman raised between the garrison and the wool that his mother wove.A man who, with his hands, does "small works of art".

The third piece of this puzzle is the icíar herself, geographer and a graduate in modern history, which eight years ago gave a turn in her working life and began to train in innovation and social economy."At that time, I realized that pastures are being lost and that it is because of the lack of grazing, specifically, due to the lack of transhumance that there was always," he says.Of that, in his head, Añino Merina began to set and, for a few weeks, it is already a reality."Our DNA is to be a biological, social economy brand and that follows a democratic internal organization," he says.

They control the entire production chain, from the sheep to the final result."Animals are raised free and have a barbarian environmental impact on the ground through which they graze".Its wool, once sheared, becomes the fleece that is washed without chemicals and that, later, lead to the looms, where designs come true."For now, we have footwear, some clothes and blankets".

The leather they use for shoes is the excess of the meat industry, the laces are hemp and rubber soles are dyed with coffee beans.It is clear that nothing fails in his philosophy, nor the accounts."We produce on demand," says Icíar, and clarifies: "To reduce costs, we could make many peers, but if they were not sold later, it would go against what we thought".That would not make sense for Añino Merina, a brand that wants to leave a mark wherever he steps on, but not on this planet already quite ajado.