We were familiar with the rental of looks for weddings and events, but the option of renting fashion to show off in our day to day is increasingly taking strength.

Fashion is beautiful but sometimes it is boring, specifically when we all go to the office dressed equal with garments of our preferred headboard brands.There are alternatives to solve this: rental garments, a trend that is already a success in the USA.UU and United Kingdom, and now begins to become a real alternative to Fast Fashion in Spain.

We have tried Ecoadicta, a digital fashion rental platform to show off daily, one hundred percent Spanish, and best of all, with sustainable garments.This is the result of experience.

An infinite closet to release every month

Fashion is the second most polluting industry in the world, and with alternatives such as garment rental, the environmental impact drops significantly.Although there are studies, such as the one published in Environmental Research Letters, which questions that the recycling of clothing, the rental of garments or the sale of second -hand clothing, are certainly favorable for the health of the land.

Ecoadicta is a circular, unlimited and sustainable closet, with a monthly subscription.Every month you receive new garments but do not accumulate because every month you can choose to return them.With your app, you avoid compulsive purchases of garments that end up accumulating at the bottom of your closet without looking.

This shared virtual closet includes more than one hundred brands with trend garments.Some of them are Spanish such as Skfk, Infinitdenim, Blyins, Rita Row, Vila Gallo, and other internationals such as Laura Laval, Second Female or Nümph.And we can find pictures of pictures, stamped and colorful garments, vests, patchwork jackets, costumes, blouses, tops, total looks...A wide variety of ideal proposals to look day to day.

One way to wear a unique look every day not to coincide with friends or companions, and consume fashion sustainably.In addition, the sizes range from 34 to 44, with forecast to expand.

How does it work?

The procedure is easy.Enter on your website and choose the subscription plan you want: you can rent three, four or five articles per month.Fill a style test to discover the personalized selection proposed by your team of experts, or choose the garments that you like the most.And start enjoying fashion.

Within 1-10 days you will receive your box at home to enjoy it during the rental period you choose (30, 60 or 90 days).Five days before the exchange date, you get a notification with the preselection of the new garments so that you choose the ones you like and return, (there is also an option to buy with discount those that fall in love at the end of the month) or repeatThose of the current month.

Ecodicta takes care of delivering your monthly pack at home and taking the garments to your laundry of organic products.All packs include insurance coverage of small damage and mishaps.

Price

You can release up to 60 pieces a year.The price is 45.90 euros or 49.90 euros per month according to the option.There are three different:

The booming market

The clothing rental market begins to become a real alternative to fast fashion consumption, and it is already estimated that in 2023 it will reach 2.000 million dollars worldwide.Specifically, in Spain the pioneers of this system are women who, due to their professional activity, need a wide variety of garments in their closet without the cost that the purchase entails, or people committed to sustainability and responsible use of fashion.

Photos |Ecoadicta