The American company Boardriders has formalized this week the acquisition of the Australian group Billabong and its brands. The purchase of what had been its main competitor makes Boardriders the undisputed world leader in the manufacture of surf, skate and snowboard equipment and clothing.

From this acquisition a giant of this sport has been born that has a total of 10,000 employees and 7,000 points of sale in 110 countries. A business movement that has been known since January and that means that Boardriders incorporates a brand that owns the firms Quiksilver, Roxy and DC Shoes.

If you're new to the world of #banking, learning how to endorse a check is a must. #moneymatters… https://t.co/UrkGhzUTXx

— Mark gernert Mon Apr 05 19:57:53 +0000 2021

markets and customers

If he no longer had companies in tow, Boardriders also incorporates other brands belonging to the Billabong International Limited group such as RVCA, Element, VonZipper, Xcel, Kustom and Palmers, always assuming their markets and customers. "Boardriders is committed to respecting and caring for the legacy of each of these historic brands," the company said.

The US group Boardriders is run by the Oaktree Capital Management Investment Fund. This company, also from the United States, dedicated to asset management and specialized in alternative investment strategies, already owned 19% of the Australian group Billabong, after buying its debt in 2015. As a result of this acquisition, Oaktree owns 90 % share in the unified Boardriders group.